The Challenge

During the pandemic, an education company needed to pivot from its traditional model to digital. With in-person classes suspended, the site was barely reaching 9,000 monthly visits.

The goal was clear: generate qualified organic traffic to attract people interested in learning English online.

🔍 The diagnosis revealed:

  • No content strategy in place
  • No topical authority in search engines
  • Limited rankings for transactional queries
  • The brand needed fast — but sustainable — visibility

The Solution

We designed an SEO content strategy focused on capturing informational intent and positioning the site as a leading resource for language learning.

Keyword identification with high demand & low competition
We uncovered real opportunities in FAQs, educational queries, and common questions about English learning.

Development of an evergreen resource blog
We created guides, educational articles, and high-value content that addressed user needs.

Structural optimization & editorial strategy
We organized content with clear SEO architecture, internal linking, and a coherent topical approach.

The Results

📈 From 9,000 to 200,000 monthly organic visits

🚀 +2,000% sustained organic growth

🎯 Positioned as a leading authority in language education

💰 Traffic equivalent to $40,000/month in paid ads (PPC)

📉 75% decrease in acquisition costs

The Key Insight

It wasn’t about content volume — it was about strategy.

Growth came from prioritizing quality, timing, and structure — building assets that deliver real value for both users and Google.

Want to Build an Organic Channel Like This for Your Business?

I’m Ana Fernández, an SEO consultant specializing in scaling organic traffic with content that’s useful, well-structured, and designed to rank.

I can help you turn your site into a sustainable source of visibility, leads, and growth.