The Challenge

The international money transfer industry presents a unique problem:

Generic terms like “money transfers”, “remittances”, or “wire transfers” have low search volume or unclear intent.

🔍 The diagnosis was clear:

Users don’t search for these services in generic terms. They search for specific competitors or concrete use cases.

That required a strategy to capture existing traffic — inserting the brand directly into the user’s conversation.

The Solution

We designed a high-impact SEO strategy based on data and search intent segmentation:

Capturing competitor-branded traffic
We identified competitor-related queries and built dedicated landing pages to intercept that demand.

Content designed for real use cases
We developed pages tailored to specific user profiles and practical needs.

High-value user resources
We created tools that solved common pain points:

  • A multi-currency exchange rate calculator
  • A library of bank codes by country
  • A content hub for migrants
  • Educational resources on finance and money transfers

Every asset was fully optimized with technical SEO and on-page best practices, focused on scaling traffic volume without sacrificing relevance.

The Results

📈 From 0 to 150,000 monthly organic visits

🔝 Top rankings for industry keywords and competitor terms

💰 Estimated traffic value: $17,000+ per month in PPC equivalent

⚙️ Sustainable growth — without relying on paid campaigns

The Key Insight

We didn’t create random content.

We used real search data to understand how users think and positioned the brand exactly where they were already searching.

Growth came from understanding the conversation — and answering better than the competition.

Want to Apply This Strategy to Your Site?

I’m Ana Fernández, an SEO consultant specializing in scalable strategies for startups and digital businesses.

If your site isn’t yet realizing its full organic potential, I can help you design a plan to scale traffic, visibility, and conversions.