Turn press into traffic and authority

Your PR Efforts Shouldn’t Disappear the Next Day

Press releases shouldn’t just inform — they should position.

Every press article, brand mention, or media collaboration is an opportunity to gain presence in search engines and in AI-generated answers.

But without an optimization strategy, that content gets lost:

• It doesn’t appear in Google
• It doesn’t link back to your key pages
• It doesn’t build topical authority

I work with you to transform PR initiatives into strategic assets that drive SEO, reputation, and discovery.

What We Do With Your Press Releases & PR Content

I connect the world of public relations with technical and strategic SEO:

• Semantic optimization – Align releases with your brand’s core keywords and themes
• Strategic interlinking – Ensure links point to your site’s key pages
• Topical authority – Reinforce the narrative you want to be recognized for
• Structured data – Implement schema to boost eligibility in rich results
• Visibility in LLMs – Shape content so it can be cited in AI interfaces like ChatGPT

What You Gain by Working With Me

• Maximize the ROI of your press and digital PR campaigns
• Appear more frequently in Google News and rich results
• Increase brand visibility and authority in your industry
• Turn press releases into evergreen assets that continue driving value
• Align your PR team and organic content strategy seamlessly

How I Optimize PR With SEO

1. Analysis of past releases & current opportunities
I review how your press releases are written, published, and distributed, identifying gaps and areas for improvement.

2. Aligning narrative, keywords & brand goals
We define the topics you want to be cited for, the content that needs reinforcement, and how releases can contribute to positioning.

3. Structural & semantic optimization
I edit (or draft) releases to improve readability, usefulness, and ranking potential — both for humans and LLMs.

4. Media coordination & link strategy
I advise you (or your agency) on how to maximize SEO benefits from external media and secure the right links to your site.

5. Long-term monitoring & visibility
We track results, propose new angles, and turn PR optimization into a consistent part of your content strategy.

Results Backing This PR + SEO Synergy

• +280% improvement in press release visibility in Google News
• SEO integrated into 100+ press releases for SaaS, fintech, health, and media brands
• +35% increase in domain authority by leveraging external media strategically
• Consolidated presence in AI results (ChatGPT & Gemini) thanks to optimized structures

What Sets Me Apart

• I combine a background in communications with advanced SEO strategy
• I work seamlessly with internal PR teams and external agencies to achieve impact
• I don’t just edit — I design releases with discovery, utility, and authority in mind
• I connect what’s said with what’s searched: turning informational content into strategic content
• I stay on top of how language models use external sources — and I optimize for it

Let Your Press Releases Do More Than Inform. Let Them Position.

You’re already investing time and resources to tell your story.
Let’s make sure that story has impact beyond the day of publication.

The real power of a press release lies in its ability to position your brand.

Let’s talk and turn your PR into a tool for organic visibility and strategic growth.

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