Be the answer on TikTok, YouTube & more

Publishing Isn’t Enough: Your Social Must Also Rank

Social networks are no longer just entertainment spaces. They’re search engines.

TikTok, YouTube, and Instagram are now part of your customers’ research and decision-making process.

But many brands publish without understanding the search patterns happening there — and on Google.

I work with your social teams so the content you already create:

• Answers real searches (on Google and platforms like TikTok or YouTube)
• Is optimized to appear in key sections like Videos, Reels, and rich results
• Builds authority and discovery, not just engagement

What I Do as a Consultant

I help turn your content into positioning infrastructure.

• Identify the search patterns your social content can capitalize on
• Define which topics, formats, and angles have SEO and discovery potential
• Optimize titles, captions, and metadata to rank on Google, YouTube, TikTok, and more
• Align your social content with your overall organic strategy (they shouldn’t compete, they should reinforce each other)
• Scale evergreen formats that drive traffic, authority, and trust

What You Gain by Working With Me

• Show up in the real searches your potential customers are making on Google and social platforms
• Elevate the strategic value of the content you already produce
• Align social and SEO content efforts to amplify results
• Build consistent presence across multi-format search results
• Leverage visibility opportunities that your competitors haven’t yet saturated

How I Guide You in Social Positioning

1. Presence & opportunity audit
I review your current content and identify spaces where you can (or should) already be showing up.

2. Multichannel search pattern analysis
I map how your potential customers search across Google, YouTube, TikTok, and other social platforms.

3. Optimization strategy for existing content
I work with your team to improve what’s already published and scale what’s working.

4. Editorial guidance for new content
I advise on topics, titles, structures, and formats with SEO/social potential.

5. Measuring impact & spotting new opportunities
We track performance and identify new angles to keep positioning in both social and traditional search.

Results That Maximize Your Visibility

• +850% increase in views from TikTok & YouTube searches
• Optimized videos appearing in Google’s Videos section for key keywords
• +220% growth in organic discovery on social — without posting more often
• Successful alignment of SEO and social content efforts for both B2B and B2C brands

What Sets Me Apart

• I don’t compete with your team — I empower them with a strategic focus on visibility
• I translate SEO and search insights into clear content decisions for social
• I bring an integrated vision: technical SEO + narrative + multi-format optimization
• I help you stop improvising and start positioning
• I bring structure and focus to channels that are often chaotic and reactive

Your Content Is Already Valuable. Let’s Make It Discoverable.

Your teams are already creating amazing content.
But if it can’t be found, it doesn’t exist.

What if that video you made to educate or inspire could show up every single day in front of new potential customers?

Let’s talk. I’ll help you make it happen.

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