The Challenge

The client had a landing page that worked well as a tool index.
While it was functional for users, it generated almost no organic traffic.

🔍 The diagnosis was clear:

The page wasn’t aligned with SEO best practices:

  • No optimized title
  • Didn’t target a specific search intent
  • Poorly linked from the rest of the site

The goal was to improve visibility without redesigning or creating new content.

The Solution

I implemented a precise structural optimization strategy, focused on relevance and intent:

Key element adjustments
Rewrote the H1, meta title, and meta description to align with the main search intent.

Strategic internal linking
Added a footer link with optimized anchor text, strengthening thematic relevance.

No redesign or content changes
The page’s design and core text remained untouched.

The Results

📈 +130% organic traffic in under 6 months

➡️ From 17,800 to 42,400 clicks

👀 From 1.89M to 3.63M impressions

⚙️ All achieved without redesigns or new content creation

The Key Insight

It wasn’t about rebuilding the page.

The impact came from aligning it with real search intent and optimizing the essentials so Google could fully understand its value.

And the same can happen with your site.

Want to Apply This Strategy to Your Business?

I’m Ana Fernández, an SEO consultant specializing in uncovering structural improvement opportunities that deliver real impact on organic traffic.

I can help you drive results without having to rebuild what you already have.