This is how I make a content plan to position in Google

Publishing without a plan is like going out to sail without a map: you can have good content, even a great message... but you can hardly reach a successful conclusion.

Un content plan it's not a pretty calendar. It's a strategic tool that allows you to:

✅ Know what to say, when and why
✅ Align content with business objectives
✅ Position key topics for your brand in search engines
✅ Optimize resources and avoid publishing “by inertia”

In an environment where digital content competes for attention, structure and focus are essential.

And if you also want that content Generate organic traffic, SEO must be integrated from the start.

What is a content plan?

It is a plan that defines What type of content are you going to create, in what format, for what channels, how often and for what specific objectives.

It's a system that orders your communication based on what your audience needs and what your business wants to achieve.

A good plan answers questions such as:

• Who is my audience and what are they looking for?
  
  
• What topics do I need to address in order to position myself as a reference?
  
  
• What is the intention of each content (to inform, capture, convert, build loyalty)?
  
  
• How do I distribute these themes in different formats and channels?
  

Why should a content plan have an SEO focus?

Because creating content without SEO is like having a beautiful picture and covering it with a blanket.

It may be useful, but no one will see it.

Integrating SEO from the planning stage helps you:

🔍 Detect real search opportunities
📌 Organize your topics by intent and relevance
📈 Increase organic traffic in a sustainable way
🔗 Reinforce your internal architecture with strategic links
💬 Reaching the right people at the right time

What should an SEO content plan include?

Here is a basic structure that you can adapt according to your business:

1. Initial Audit

Before you plan, review what you already have:

• What content is working?
  
  
• What keywords do you already position?
  
  
• What parts can be improved or upgraded?
  

This saves you from duplicating efforts and allows you to optimize rather than create from scratch.

2. Research on topics and keywords

Research what your audience is looking for, with what terms, in what formats.

Use tools such as Google Search Console, Ahrefs, SEMrush, AlsoAsked, AnswerThePublic, and others.

Don't just focus on isolated keywords. Search Search intent: are they comparing, learning, buying?

3. Content map

Group your topics by categories or strategic pillars.

Example: if you are a marketing agency, your pillars could be:

• SEO
  
  
• Content marketing
  
  
• Digital advertising
  
  
• Analytics
  
  
• Trends
  

And within each one, it organizes:

• Informational content (top funnel)
  
  
• Comparative or practical (middle)
  
  
• Cases, offers or conversions (bottom)
  

This creates a logical structure for both users and search engines.

4. Editorial calendar

Define dates, formats and managers. The calendar should respond to the plan, not improvise it.

It includes:

• Title or central idea
  
  
• Target keyword
  
  
• Type of content (blog, video, guide, post, newsletter...)
  
  
• Distribution channel
  
  
• Date of publication and update
  
  
• CTA or Expected Action
  

5. Distribution and links

Content that is not distributed cannot be found. Make sure you have an outreach plan (SEO + networks + email + partners)

And internally link your content to reinforce thematic authority.

What mistakes to avoid when creating a content plan?

• Do it without prior research
  
  
• Choose topics from intuition, not from data
  
  
• Not considering search intent
  
  
• Publish without optimizing metadata, structure or links
  
  
• Do not measure or adjust according to results

And what about content in the era of artificial intelligence?

The rise of generative AI changed the digital content landscape.

Today, tools such as ChatGPT, Gemini, Claude or Perplexity can produce texts in seconds, answer complex questions and summarize entire articles.

Does that mean that human content lost value?

On the contrary: the boom in AI forces us to be more strategic, more precise and more human than ever.

Creating a content plan in 2025 isn't just about deciding what to publish. It's understanding What type of content can stand out in an environment where much of what is published is generated by machines.

And for that, your strategy must include at least three things:

1. Multimodality

Your plan can't be based only on blogs or long texts. Today, people consume information in multiple ways: video, audio, visuals, clips, carousels, interactive graphics.

🟢 A guide can have its version in a blog, but also in video, in a podcast, in a series of stories or as a downloadable resource.

In addition, search engines are already indexing multimodal content. Google places reels, YouTube Shorts, embedded TikToks. And AI engines are starting to read text in images, videos and PDFs.

More formats = more touchpoints.

2. The human edge (what AI can't replicate)

To compete in a world where “good” content is produced at scale, you need to differentiate yourself with what only you (or your brand) can provide:

• Your real experience: what you experienced, learned, experienced.
  
  
• Your own voice: how you explain, how you simplify, how you connect.
  
  
• Your real cases: what you did with clients or on your team.
  
  
• Your vision: how you read the market, what you see coming, how you make decisions.
  

This human edge is being transformed into a sign of authority and originality that search engines (such as Google) and response engines (such as ChatGPT or Perplexity) prioritize.

3. Intent, Structure, and Trust

AI can generate text. But it doesn't know how to prioritize what your business needs to communicate.

👉 A well-done content plan isn't just about posting more. It is to build trust, positioning and long-term visibility, based on useful, well-structured content designed for real people.

Because if you think about it, your content no longer competes only with other brands. It also competes with automatic responses. And for that reason, it has to be clearer, more specific and more human than ever.

In short

A good content plan doesn't just organize posts.

It builds positioning, visibility and long-term brand value.

And if you work with an SEO approach from the start, that content will not only be useful for those who read it, but findable for those who need it.