I run SEO the way I'd want it run for my own company.

I started in SEO when the channel was mostly about technical fixes and link building. Today it's an executive conversation about category leadership, AI visibility and the unit economics of growth.

What hasn't changed is that the work needs senior judgment in the room — not a junior team learning on the client's account. That's what I've built around: a small team of senior operators who sit with the people who make the decisions.

I work with founders, CMOs and in-house SEO leaders who already know the value of the channel and need a senior partner that talks revenue, valuation and category — not impressions and rankings.