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Local
Local context, real depth
Real understanding of SBS, INDECOPI, local consumer behavior and the Andean regional dynamic.
Location · Peru
SEO consultancy for Peruvian brands and the Andean region.
Distributed senior team operating Peruvian and Andean accounts. Local context (SBS, INDECOPI, local consumer behavior) plus the rigor expected by international and regional players.
Lima
Active accounts
Andean
Cross-border ops
Bilingual
ES / EN
Senior
Every seat
Strategies designed for brands growing in organic
What it's for
Why Peruvian brands work with us.
Peru competes with global brands in a market where regulation, language and intent are all distinct. Our senior team operates with that nuance.
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Regional
Andean expansion done right
From Peru to Chile, Colombia, Ecuador, Bolivia — operated as one programme, not separate vendors.
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International
Senior international experience
Same standard as accounts in Spain, US and other LatAm markets — no second-tier work because of geography.
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Industries
Strong local sectors
Banking, fintech, mining, retail, education, tourism and healthcare with real industry depth.
Principles
How we operate Peruvian accounts.
Industries
Where this service moves the needle.
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E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you have a Lima office?+
Senior team distributed across LatAm and Spain — we travel to Lima for onsite work when it makes sense, and we operate the rest remote-first.
Can you handle SBS / INDECOPI-sensitive content?+
Yes — we work with regulated industries in Peru with editorial workflows aligned to local regulators.
Multi-country Andean operation?+
Yes — Peru, Chile, Colombia, Ecuador, Bolivia operated as one programme with hreflang and per-market intent.
Languages?+
Spanish and English at native level; Portuguese for selected Brazilian engagements.
Let's talk about your Peruvian SEO operation.
Local context, senior team and Andean reach — built for brands that need more than a generic regional agency.