/01
Strategy
Organic as a strategic asset
We frame the channel in board language: revenue, CAC payback, moat, valuation impact.
Team · Founders & C-level
SEO as a board conversation — revenue, valuation, category leadership.
When SEO matters at board level, it stops being a marketing tactic and becomes a strategic asset. We work directly with founders, CEOs and CMOs to make organic visible on the same page as ARR, GMV or AUM.
Revenue
Attributed to organic
Valuation
Brand & moat impact
Board
Quarterly perspective
GEO
Category leadership in AI
Strategies designed for brands growing in organic
What it's for
When the C-suite needs SEO at the table.
Acquisition cost is rising, paid is being squeezed and AI is rewriting how brands are discovered. SEO is no longer a marketing detail — it's a board topic.
/02
Acquisition
Substitute paid with sustainable organic
Reduce dependence on paid channels and free budget for true incrementality.
/03
AI
Be the brand LLMs recommend
Category leadership in ChatGPT, Gemini and Perplexity — a new front in the brand war.
/04
Defensibility
Build a moat competitors can't buy
Authority, entity and content depth that compound over years — not a paid spike.
Principles
How we work with the C-suite.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with pre-Series A startups?+
Selectively — when the founder is technical, the product is in market and SEO is genuinely strategic. Most of our work is Series B+ or established enterprises.
Can you join board meetings?+
Yes — we've presented to boards and investors on the role of organic in valuation and CAC payback.
Do you advise on hiring the first head of SEO?+
Yes. We help define the role, evaluate candidates and onboard them.
Confidentiality?+
Absolutely — NDAs, segregated environments and discretion around revenue, roadmap and M&A.
Let's bring SEO to your board.
A senior partner that talks revenue and valuation — not impressions and rankings.