Ana Fernández / SEO
Case studies

Senior SEO results, reported as the business reports them.

Pipeline, GMV, attended appointments and AI presence — not just rankings. A selection of case studies across SaaS, fintech, healthcare, EdTech and finance.

Online pharmacy66% visibility

From barely showing up to 2 in 3 AI answers

An online pharmacy in Chile went from 0% to 66% visibility for the question "Where can I buy ISDIN, CeraVe, Eucerin or La Roche-Posay at the best price in Chile?", with a single article built to answer it the way people actually ask it.

1.7
Avg. position
#1
Source in ChatGPT
1
Article
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Accounting SaaS+50% clicks

An existing template page, +50% clicks in four weeks

An accounting software company in Chile had a template for a monthly tax form that already showed up on Google. We optimized it, and in four weeks its clicks from Google grew 50%, against 15% for the same dates the year before.

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SaaS B2B

How a single strategic URL added 38% of organic pipeline

A reframing of one PLP and the entire commercial cluster — measurable in qualified opportunities.

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Fintech

Fintech: international transfers operated as an SEO product

Corridor-by-corridor architecture and GEO presence in 'best app for sending money' answers.

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Healthcare

Healthcare network: topical authority that booked appointments

Specialty hubs with real doctor authors — measured in attended appointments, not sessions.

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EdTech

EdTech: online English program that owned the evaluation answer

From paid dependency to organic-led acquisition for an EdTech competing in a crowded category.

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Finance

Finance: pruning 60% of content and growing 2.4x in 9 months

A YMYL site recovered authority by killing what was hurting it — not by publishing more.

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