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Catalog
PDP & PLP architecture at scale
Templating, attributes as indexable facets, canonical logic per variant (color, size, format) and crawl budget protection.
We operate SEO as a sales channel: orders attributed, AOV, margin and substitution against paid. Catalog, OOS, promo and commercial GEO/AEO under one playbook.
PDPs, categories, facets and attributes as one system. Out-of-stock, variants and promotions following a playbook — not ad-hoc decisions per sprint.
Templating, attributes as indexable facets, canonical logic per variant (color, size, format) and crawl budget protection.
Manual operativo for OOS, discontinued and reintroductions. Equity protected on every stock change.
GA4 + platform (Shopify, VTEX, Magento, Salesforce Commerce) + ERP. Reporting in commercial language.
GEO/AEO for commercial comparison queries: 'best', 'cheapest', 'alternative to X'. Schema Product + Offer + Review.
Every cluster ties to orders, AOV and margin — not to traffic.
Stock and variants drive SEO decisions in real time, with equity protection built in.
Releases synced to Black Friday, Cyber, seasonality and launches — not to editorial cadence.
Smart coexistence with Amazon, MercadoLibre and Google Shopping — your brand owning its terms and narrative.
Yes — multi-category retail, DTC brands, vertical marketplaces, beauty, fashion, home, electronics, sports and grocery.
Catalog, OOS, promos and commercial AI visibility — operated as one revenue channel.