/01
Catalog
PDP & PLP architecture at scale
Templating, attributes as indexable facets, canonical logic per variant (color, size, format) and crawl budget protection.
Industry · E-commerce & Retail
SEO for retail, DTC and marketplaces reported as GMV, not sessions.
We operate SEO as a sales channel: orders attributed, AOV, margin and substitution against paid. Catalog, OOS, promo and commercial GEO/AEO under one playbook.
GMV
Attributed to organic
CAC
Blended vs paid
Catalog
Programmatic at scale
GEO
Cited in 'best X' queries
Strategies designed for brands growing in organic
What it's for
Catalog operated as a live system, not a static archive.
PDPs, categories, facets and attributes as one system. Out-of-stock, variants and promotions following a playbook — not ad-hoc decisions per sprint.
/02
Operations
Out-of-stock & promotions playbook
Manual operativo for OOS, discontinued and reintroductions. Equity protected on every stock change.
/03
GMV
Orders attributed, AOV and margin reported
GA4 + platform (Shopify, VTEX, Magento, Salesforce Commerce) + ERP. Reporting in commercial language.
/04
AI commerce
Cited in 'best X for Y' answers
GEO/AEO for commercial comparison queries: 'best', 'cheapest', 'alternative to X'. Schema Product + Offer + Review.
Principles
How we operate inside an e-commerce.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with retail, DTC and marketplaces?+
Yes — multi-category retail, DTC brands, vertical marketplaces, beauty, fashion, home, electronics, sports and grocery.
How do you handle catalogs with millions of SKUs?+
Template-driven PDP/PLP architecture, selective faceting, canonical management per variant, OOS playbook and continuous crawl budget protection.
Can you attribute GMV to organic?+
Yes — GA4 + commerce platform + ERP integration so reporting shows orders, AOV, margin and substitution of paid.
Multi-country retail?+
Yes — hreflang, divergent catalogs per market and per-locale promotional calendars.
Let's report SEO as GMV, not as sessions.
Catalog, OOS, promos and commercial AI visibility — operated as one revenue channel.