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Earned
Earned media briefs that target real authority
We help comms pitch with SEO in mind: outlets that pass authority, anchors that matter, topics that compound.
PR moves brand and SEO when it's measured correctly. We help PR and comms teams plan, measure and prove earned media impact in search, AI Overviews and LLM citations.
Most PR success metrics ignore search. We add the layer that proves comms moves the channel that grows the company.
We help comms pitch with SEO in mind: outlets that pass authority, anchors that matter, topics that compound.
When the story is bad, we operate the SERP and LLM response in lockstep with your comms team.
Track which earned coverage actually gets cited by ChatGPT, Gemini and Perplexity — and double down on what works.
Your CEO, founders and experts operated as Google + LLM entities — not just press contacts.
Outlet tiering by authority, target anchors and topical relevance — added to the comms brief.
Coverage tracked through to rankings, branded search uplift, AIO citations and LLM mentions.
Wikipedia, Wikidata, knowledge graph, structured data and owned author pages.
Pre-built response assets, redirect plans and SERP playbooks for foreseeable scenarios.
Yes. We sit alongside in-house comms and PR agencies, adding the SEO and AI layer to existing programs.
Earned media that ranks, spokespeople as entities and crisis response operated end-to-end.