/01
Earned
Earned media briefs that target real authority
We help comms pitch with SEO in mind: outlets that pass authority, anchors that matter, topics that compound.
Team · PR & Communications
Earned media that ranks and gets cited by LLMs.
PR moves brand and SEO when it's measured correctly. We help PR and comms teams plan, measure and prove earned media impact in search, AI Overviews and LLM citations.
Earned
Mapped to SEO impact
Authority
Real, not vanity
GEO
LLM citations tracked
Crisis
Coordinated response
Strategies designed for brands growing in organic
What it's for
Where PR meets the algorithm.
Most PR success metrics ignore search. We add the layer that proves comms moves the channel that grows the company.
/02
Crisis
Coordinated crisis response
When the story is bad, we operate the SERP and LLM response in lockstep with your comms team.
/03
AI
Citations in LLMs as a PR KPI
Track which earned coverage actually gets cited by ChatGPT, Gemini and Perplexity — and double down on what works.
/04
Spokespeople
Spokespeople as citable entities
Your CEO, founders and experts operated as Google + LLM entities — not just press contacts.
Principles
How we work with comms teams.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with our PR agency?+
Yes. We sit alongside in-house comms and PR agencies, adding the SEO and AI layer to existing programs.
How do you measure LLM citations?+
Through monitoring tools, sampled prompts and source-tracking — translated into a quarterly comms-impact report.
Can you help with founder thought leadership?+
Yes — we operate spokespeople as entities and build the authority infrastructure that makes thought leadership citable.
What about crisis?+
Pre-staged response, SERP defense and LLM correction — operated in lockstep with your comms lead.
Let's make PR move SEO and AI.
Earned media that ranks, spokespeople as entities and crisis response operated end-to-end.