/01
Rendering
SSR / SSG / hydration done right
Framework-level decisions reviewed with SEO in mind — TanStack Start, Next.js, Remix, Astro, headless commerce.
Team · Digital Product
SEO as a product surface, not an afterthought.
Most product teams treat SEO as a marketing problem and discover too late that crawl, indexing and rendering decisions live in their codebase. We sit with product and engineering from day one.
Indexable
By design
Vitals
Production-grade
Schema
Structured data built-in
Migrations
Traffic-safe
Strategies designed for brands growing in organic
What it's for
Where product decisions become SEO decisions.
Routing, rendering, performance, schema and faceting all live in product. We bring SEO into the same room as product design.
/02
Architecture
Faceting, canonicals and crawl budget
Product surfaces designed with selective indexing and crawl economics from day one.
/03
AI
Schema and structured data baked in
Product, FAQ, Article and breadcrumb schema treated as a product feature — not a marketing afterthought.
/04
Migrations
Traffic-safe replatforms and redesigns
Migration plans, redirect maps, parity audits and post-launch monitoring — no traffic surprises.
Principles
How we work with product teams.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you write tickets engineers can actually use?+
Yes. Tickets with acceptance criteria, code examples and test cases — written for engineers, not for marketing.
Can you do a pre-launch review?+
Yes. Replatforms, redesigns, framework migrations and big feature launches reviewed before release.
Headless commerce?+
Yes — Shopify Hydrogen, commercetools, BigCommerce headless, Saleor and custom stacks.
Can you sit in product reviews?+
Yes. We attend product reviews and design reviews when SEO is at stake.
Let's bring SEO into your product team.
Indexable, fast and conversion-aware by design — not patched after launch.