/01
Capture demand
Own the search for the problems your product solves.
When your customer searches the problem you solve, your brand shows up first — on Google and inside the LLMs. We work the full intent universe, not just branded queries.
/01 · Service
SEO strategy for brands that want to own their category.
We design the organic roadmap of leading brands from real TAM by product × market segment. We assign a clear posture (Defend, Build, Win) to every cluster and leave it ready for your team, ours, or both to execute.
+312%
Average organic traffic lift
12–24m
Roadmap horizon
Real TAM
By product × market segment
100%
Executable by your team or ours
Strategies designed for brands growing in organic
What it's for
Organic is a full channel, not just 'bring traffic'.
We design strategy to solve what the business needs today. One strategy, many stakeholders, many objectives — managed with senior judgment and without fighting over the sitemap.
/02
Protect reputation
Bury what doesn't represent you and clean up your branded SERP.
Old reviews, press notes that aged badly, forums with wrong info. We build the assets and authority so what matters stays on top and the rest drops.
/03
Build an asset
Lift a digital asset that grows on its own.
Editorial hubs, free tools, calculators, glossaries, comparators. Assets that capture demand, earn links and compound month after month — independent of paid.
/04
Serve stakeholders
Solve what each team needs to see happen.
Marketing, sales, product, support, HR, IR. Every stakeholder has a search and a SERP. The strategy covers them all instead of fighting over the same sitemap.
Principles
Six principles that shape every strategy we ship.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you only design strategy or also execute it?+
Both. If your team will operate it, we leave rituals, templates and training. If they need us to execute, our team of technical, content and authority specialists runs it as an extension of yours. We also run mixed models where we execute the critical work and your team owns the rest.
How do you calculate TAM by segment?+
We model organic demand by product line crossed with segment (geo, vertical or buyer), combining share of search, clickstream data, comparable-market benchmarks and explicit assumptions per keyword family. The output is a matrix with TAM, current share and actionable white space.
Does it include AI and LLM visibility?+
Yes. Strategy covers traditional search and visibility in ChatGPT, Perplexity, Gemini and AI Overviews. We measure share of voice in LLMs and design content and authority to be cited, not just ranked.
Do you work brand reputation and SERP defense?+
Yes. We work the full branded SERP, including defense against negative content, ordering of results and building owned assets so what matters stays in top positions.
How long does the project take?+
It depends on site size, number of markets, data availability and stakeholders involved. Every project is sized with its own timeline — no generic templates.
Do you work with brands outside LATAM and Spain?+
Yes. We run multi-country strategies across EMEA, LATAM and North America, with hreflang setups and complex multilingual architectures. We operate in Spanish and English.
Let's design your SEO strategy.
We model real TAM by product × market segment, define a Defend / Build / Win posture for every cluster and leave the roadmap ready to operate.