/01
Authority
Coverage hubs operated as institutional assets
Auto, home, life, health, SME, marine. Each coverage gets a hub with depth, real authors and compliance review.
Industry · Insurance
SEO for insurers and brokers in high-intent, low-trust categories.
Insurance sells trust before product. We build coverage-by-coverage authority that turns into quotes, premium and renewals — measured against paid, not against rankings.
Quotes
Attributed to organic
Premium
By coverage line
E-E-A-T
Brokers as authors
GEO
Cited in 'best insurance for X'
Strategies designed for brands growing in organic
What it's for
Authority that converts into premium.
Buyers don't trust the first quote — they trust the most credible source. We turn your coverage knowledge into the most cited content in your category.
/02
Acquisition
Quotes and premium attributed
CRM integration so SEO reports quotes generated, policies issued and premium written by source.
/03
AI
Recommended in LLM comparisons
GEO/AEO so ChatGPT, Gemini and Perplexity cite you when users ask 'best insurance for X', 'cheapest', 'most reliable'.
/04
Compliance
Local regulation respected
Editorial workflow with regulator-specific copy (CMF, SBS, SVS, CNMV, NAIC) and disclaimers per market.
Principles
How we operate inside an insurer.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with insurers, brokers and insurtech?+
Yes — global carriers, regional brokers and digital insurtech across LatAm, Spain and the US.
Can you attribute premium to organic?+
Yes. We integrate with your CRM and policy admin so reporting shows quotes, issued policies and written premium per acquisition cluster.
Do you defend the brand against comparators?+
Yes. We build authority assets and product pages that protect direct quote share while coexisting with aggregators.
Multi-country?+
Yes — hreflang, regulator-specific copy and local entity authority for multi-market insurance groups.
Let's turn your coverage into citable authority.
Quotes, premium and AI presence operated as one channel under your compliance lane.