/01
Catalog as asset
Every SKU, integration or location is a node in a system.
Dynamic templates with structured attributes that index selectively based on real demand — not in bulk.
/05 · Service
Programmatic SEO that scales without diluting quality.
Template-based architectures of thousands of pages: integrations, comparisons, locations, use cases, catalog facets. Selective indexing, zero cannibalization and editorial quality at every node.
+184k
URLs indexed selectively
0
Cannibalization across templates
+312%
Average organic lift
1:1
Template ↔ intent matching
Strategies designed for brands growing in organic
What it's for
Catalogs and integrations treated as programmatic assets.
We turn your inventory (products, locations, integrations, use cases) into thousands of useful URLs — not into thin content farms.
/02
Selective indexing
Index only where there's demand and crawl budget pays back.
Demand-based indexing rules, faceted navigation under control, parameter handling and noindex for low-value combinations.
/03
Editorial quality at scale
Templates that read like editorial, not like databases.
Controlled AI generation, original data per node, internal linking by relevance and conversion hook by template.
/04
Anti-cannibalization
One intent, one URL — even across thousands of pages.
Cluster mapping, internal linking discipline and consolidation rules so the right page wins for the right query.
Principles
How we run programmatic SEO
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Frequently asked
What product and engineering teams ask us
Don't see your question? Write to us directly.
Can you do programmatic without an in-house engineering team?+
Limited. Programmatic SEO needs templating, data layers and indexing logic that lives in code. We can scope a phase 1 with no-code (Webflow, Framer), but at scale you need engineering. We can recommend partners if you don't have one.
What's the difference between programmatic and content farm?+
Unique data per node, real demand validation, editorial quality, internal linking and conversion hooks. A content farm has none of these. Google penalizes thin programmatic; it rewards programmatic that adds real value.
Can you do programmatic for SaaS / B2B?+
Yes. Integrations, comparators, alternatives, use cases by industry, locations served — all common B2B programmatic patterns. We pick the patterns by intent volume and conversion potential.
How do you handle AI-generated content in programmatic?+
Controlled generation: structured input, human review at template level (not at node level once template is approved), original data per node and disclosure where it applies. AI is a tool, not the strategy.
What about cannibalization?+
It's the #1 risk in programmatic. We map every intent to a single URL pattern, audit cannibalization continuously and consolidate when patterns drift. Discipline matters more than volume.
How long until programmatic moves traffic?+
First pages get indexed in 30-60 days. Meaningful traffic from programmatic usually shows between months 4 and 9, growing for 12-18 months as Google evaluates the full architecture.
Let's design your programmatic SEO architecture.
Inventory audit, template design, indexing logic and a sprint plan with engineering. From the first sprint, templates ship to prod.