/01
Data layer
GA4 + warehouse + CRM as one source of truth.
Server-side tagging, consent mode, event taxonomy, BigQuery/Snowflake pipelines and CRM hooks (HubSpot, Salesforce, Pipedrive). Data quality before insight.
/08 · Service
Organic wired to pipeline and revenue — not to sessions.
Attribution model, CRM and warehouse hooks, dashboards a board can read. We turn the organic channel from 'we got more traffic' into 'we drove this much pipeline'.
Pipeline
Per cluster, per intent, per touchpoint
GA4 + CRM
Connected end to end
Board-ready
Dashboards a C-suite reads in 60s
<24h
From source data to dashboard
Strategies designed for brands growing in organic
What it's for
If you can't measure it, you can't defend it in the board.
We design the measurement model, instrument GA4 and the warehouse, hook the CRM and build dashboards by stakeholder. Organic becomes defendable at every level.
/02
Attribution model
Attribution that survives the privacy era.
Multi-touch attribution adapted to cookieless reality, position-based weights by category and qualitative attribution where deterministic fails.
/03
Cluster economics
Revenue per cluster, intent and template.
We report by cluster — not by URL or by 'organic total'. Each cluster has its TAM, share, traffic, conversion and revenue. Decisions become obvious.
/04
Forecasting
12-month forecast the CFO trusts.
Forecast by cluster × posture × season, with confidence intervals and assumptions documented. Updated quarterly with actuals.
Principles
How we build the measurement stack
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you replace our analytics team?+
No. We work as senior partners to your analytics or growth ops team. We bring SEO-specific measurement expertise and integrate with their data infrastructure.
Do you do server-side tagging?+
Yes. Server-side GTM, Stape, GCP or AWS. We pick based on your stack and privacy requirements.
What CRMs do you integrate with?+
HubSpot, Salesforce, Pipedrive, Close, Intercom. For custom CRMs we work with your data team on the integration.
Do you work with BigQuery / Snowflake / dbt?+
Yes. We build pipelines for GA4, GSC, Ahrefs/Semrush, CRM and ads into your warehouse, then model in dbt with documented schemas.
How do you handle cookieless and consent?+
Consent mode v2, server-side tagging, first-party cookies, modeled conversions where supported. We design for the long term, not for short-term recovery of broken signals.
Can you forecast organic revenue?+
Yes. 12-month forecast by cluster with confidence intervals, updated quarterly with actuals. Realistic, defendable and documented.
Let's make organic defendable in the board.
Measurement audit, attribution model, instrumentation plan and dashboards by stakeholder. From dashboard 1, decisions get easier.