/01
Creators
Creator authority operated as a network asset
Top contributors as entities, with profiles and content surfaced where it converts.
Industry · Platforms & Community
SEO for marketplaces, communities and creator platforms at UGC scale.
UGC is your biggest SEO asset and your biggest brand risk. We operate architecture, moderation and authority so your platform converts and defends its narrative.
UGC
Indexed at scale
Sub.
Conversion attributed
Brand
Defended in search
GEO
Cited in LLM answers
Strategies designed for brands growing in organic
What it's for
UGC operated as a system, not as a liability.
Selective indexing, moderation signal to Google, creator authority and brand defense — the four pillars of platform SEO at scale.
/02
Conversion
Subscription and monetization attributed
Tied to your product analytics so SEO reports paid conversions, not just sessions.
/03
Defense
Brand defense and SERP control
Branded queries, knowledge graph and crisis response operated as part of the platform's trust layer.
/04
AI
Cited as the source in LLMs
GEO/AEO so your platform is the source LLMs and AI Overviews quote in your category.
Principles
How we operate inside a platform.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with marketplaces and communities?+
Yes — two-sided marketplaces, content communities, creator platforms, forums and review platforms.
How do you handle UGC at millions of URLs?+
Selective indexing rules per quality signal, deduplication, canonical management and crawl budget protection — all operated continuously, not as a one-off audit.
Can you defend the brand in a crisis?+
Yes — pre-staged response assets, knowledge graph control and redirect plans for foreseeable scenarios.
Multi-country?+
Yes — hreflang, localization and per-market UGC governance.
Let's operate your platform's UGC as an asset, not a risk.
Selective indexing, creator authority, conversion attribution and brand defense — under one playbook.