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Local
Local context, not parachuted advice
Real understanding of the Chilean market, regulators and consumer search behavior.
Location · Chile
SEO consultancy in Santiago, Chile — operating LatAm and global accounts.
We're based in Santiago and operate accounts across Chile, LatAm, Spain and the US. Local context for Chilean brands, international experience for expansion plays — same senior team either way.
Santiago
HQ
LatAm
Cross-market accounts
Bilingual
ES / EN
Senior
On the ground
Strategies designed for brands growing in organic
What it's for
Why Chilean brands work with us.
Local context matters: CMF, CMSE, SVS, local consumer behavior and the LatAm regional dynamic. We're on the ground in Santiago and we operate cross-border every week.
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Regional
LatAm expansion done right
From Chile to Peru, Colombia, Mexico, Argentina, Brazil — with hreflang and per-market intent.
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International
Bilingual operation, EN + ES
We work in English and Spanish equally well — both internally and with your global stakeholders.
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Industries
Strong local industries
Retail, banking, fintech, mining, healthcare, education and SaaS — sectors with real depth in Chile.
Principles
How we operate from Chile.
Industries
Where this service moves the needle.
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E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you only work with Chilean brands?+
No. Roughly half our work is Chilean / LatAm brands and half is international (Spain and US) — often with LatAm expansion plays.
Can you handle CMF / regulator-sensitive content?+
Yes — we work with banks, insurers and fintechs in Chile with editorial workflows compliant with local regulators.
In-person work?+
Yes when needed — workshops, board presentations and on-site weeks in Santiago.
Languages?+
Spanish and English at native level across the team. Portuguese for selected Brazilian engagements.
Let's talk about your Chilean or LatAm SEO operation.
Local context, senior team and cross-border experience — built for brands that operate in more than one market.