/01
Social search ranking
Be discovered in TikTok, YouTube and Instagram search.
Title, description, on-screen text, captions, hashtags and audio choice optimized for social search rankings. Discovery, not just feed reach.
/10 · Service
The second search in your category is on social.
Gen Z and millennial users search on TikTok, YouTube and Instagram before Google. And LLMs read from social to describe brands and products. We optimize your presence for social search and for AI representation.
40%
Of Gen Z searches start on social
3 platforms
TikTok, YouTube Shorts, Instagram Reels
+184%
Discoverability lift on best case
Read by LLMs
Social content shapes brand description
Strategies designed for brands growing in organic
What it's for
Social isn't just brand. It's search and it's training data.
We work the discoverability of your social content (titles, descriptions, captions, hashtags, on-screen text, transcripts) so it ranks in social search and shapes how LLMs describe your category.
/02
Topic ownership
Own the topic clusters in your category on social.
Series strategy, recurring formats, topic depth. Be recognized as the reference creator/brand for specific category topics.
/03
Format optimization
Format per platform, not cross-posted clones.
TikTok-native, Shorts-native, Reels-native — same idea, different execution. Cross-posting kills performance everywhere.
/04
LLM training data
Social content as input for how AIs describe you.
LLMs read transcripts, captions and comments. We work content so the LLM gets the right narrative when asked about your category.
Principles
How we run social search SEO
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you produce the content?+
We don't produce video. We define strategy, format, briefs and optimization, and we work with your in-house creators or your production partner. We can recommend production partners we've worked with.
What platforms?+
TikTok, YouTube (long-form + Shorts) and Instagram (Reels). LinkedIn for B2B brands. Pinterest if it fits the category.
Is social search really significant?+
Yes. Google's own research shows ~40% of Gen Z searches start on TikTok or Instagram. And every LLM reads social content when asked about brands and products. Social search is search, not 'social'.
How long until we see results?+
On a platform with no existing presence: first traction in 60-90 days, meaningful discovery in 4-6 months, authority in 8-12. On a platform with existing presence: optimization moves the needle in 30-60 days.
Do we need to be on every platform?+
No. We pick 1-2 platforms based on where your audience searches and where your content type works. Trying to be on every platform at once is how you fail on every platform at once.
How do you handle the LLM angle?+
We work captions, transcripts and on-screen text knowing they'll be read by LLMs. We also seed mentions in social communities that LLMs index (Reddit, YouTube comments, etc.) when relevant.
Let's make you discoverable on social search.
Platform audit, content strategy, format briefs and optimization playbook. Discovery, not just feed reach.