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Counsel
A peer to challenge your strategy
Roadmap review and pressure testing — the kind of conversation you don't get from your direct reports.
Most in-house SEO leaders are the only senior in the room. We're the second senior — strategy review, decision unblocking and capacity for the work that doesn't fit your team's bandwidth.
Not someone to manage. Someone to think with. We work as a senior peer to your in-house lead — not as a vendor reporting to them.
Roadmap review and pressure testing — the kind of conversation you don't get from your direct reports.
GEO, programmatic, international, technical migrations — surge capacity for the work that needs another senior.
LLMs, AIO, AI commerce — we bring focused expertise so you don't have to become an expert in everything overnight.
We help you make the case for SEO to the C-suite — board memos, ROI models and value frames you can use.
Direct work with senior partners — no account manager funnel.
We never try to replace the in-house lead. Your seat is the product of this engagement, not a target.
We pick the work that doesn't fit your team's bandwidth or expertise — not the work you already own.
We tell you what's not working — even when it's our own work.
No — explicitly the opposite. Our value is making you stronger in the seat, not replacing you. We've turned down work that would have meant taking over.
Counsel, capacity and AI / emerging surface depth — for the SEO leader who's running it alone.