/01
Counsel
A peer to challenge your strategy
Roadmap review and pressure testing — the kind of conversation you don't get from your direct reports.
Team · In-house SEO
A senior backup for the SEO lead who runs SEO alone.
Most in-house SEO leaders are the only senior in the room. We're the second senior — strategy review, decision unblocking and capacity for the work that doesn't fit your team's bandwidth.
Peer
Senior-to-senior
Capacity
On demand
Counsel
On the big calls
No takeover
Your seat stays
Strategies designed for brands growing in organic
What it's for
What in-house SEO leaders actually need from outside.
Not someone to manage. Someone to think with. We work as a senior peer to your in-house lead — not as a vendor reporting to them.
/02
Capacity
Capacity for the work you can't staff
GEO, programmatic, international, technical migrations — surge capacity for the work that needs another senior.
/03
AI
AI and emerging surfaces
LLMs, AIO, AI commerce — we bring focused expertise so you don't have to become an expert in everything overnight.
/04
Defense
Your seat in the org, defended
We help you make the case for SEO to the C-suite — board memos, ROI models and value frames you can use.
Principles
How we work with in-house SEO leaders.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Won't you try to take over my role?+
No — explicitly the opposite. Our value is making you stronger in the seat, not replacing you. We've turned down work that would have meant taking over.
Do I have to delegate execution?+
Only what you want to. We take the slices that don't fit your team's capacity or expertise — and leave the rest where you already operate.
Can you join my C-suite meetings?+
Yes — selectively. Sometimes a second senior voice in the room is what unblocks a decision.
What's the typical engagement shape?+
Bi-weekly working sessions + on-call support + targeted execution where it makes sense. Usually 6-12 month cycles.
Let's be the second senior in your SEO room.
Counsel, capacity and AI / emerging surface depth — for the SEO leader who's running it alone.