/01
Integration
Same KPIs, same dashboard
One source of truth across SEO, paid, lifecycle and brand — not a parallel SEO report nobody reads.
Team · Marketing & Growth
SEO that lives in your funnel, not in a separate report.
We integrate with your marketing and growth team's rituals, KPIs and tools. Same dashboards, same weekly, same accountability — so SEO compounds with the rest of the channel mix.
Pipeline
Same definition as paid
CAC
Blended reporting
Weekly
Integrated rituals
Stack
Your tools, not ours
Strategies designed for brands growing in organic
What it's for
How we plug into a marketing & growth team.
SEO usually lives in a parallel universe to growth. We move it back into the same room.
/02
Pipeline
Attributed to your funnel
Connected to your CRM and product analytics with the same attribution model as the rest of growth.
/03
Cadence
Same weekly, same OKRs
We attend your growth weekly, share your OKRs and own measurable slices of the roadmap.
/04
AI
GEO as part of the growth motion
AI visibility is a growth channel — we treat it as one inside the same plan.
Principles
How we work with your growth team.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you replace our content team?+
No, usually we extend it. We bring SEO strategy and senior content briefs; your team or our writers execute.
How do you measure pipeline?+
Connected to your CRM with multi-touch attribution and reported in the same dashboard as paid and lifecycle.
Can we share a backlog?+
Yes — we work in your Linear / Jira and follow your sprint rhythm.
What if our growth team is small?+
Even better. We can run more of the channel directly while keeping growth in the driver's seat strategically.
Let's make SEO part of your growth motion.
Wired to your funnel, your KPIs and your weekly — not a parallel report.