/01
Deflection
Reduce support tickets through SEO
Top-tickets analysis crossed with search demand — owned content that solves the issue before the ticket opens.
Team · CX & Support
Support content that deflects tickets and ranks.
Most of what your customers search about your product is support content. If it's not yours, it's a forum's. We turn your knowledge base into the canonical source — reducing tickets and owning the post-purchase brand.
Tickets
Deflected
NPS
Post-purchase brand
Forums
Recovered share
GEO
Cited as the source
Strategies designed for brands growing in organic
What it's for
Why support is an SEO front.
Customers Google your product more than your marketing. If forums own those answers, your brand and your support team lose at the same time.
/02
Brand
Own the post-purchase brand experience
When customers search your product, your domain shows up — not a five-year-old forum thread.
/03
AI
Be the cited source for product Qs
GEO/AEO so LLMs cite your help center — not third-party sources with stale answers.
/04
Operations
Help center operated as an SEO asset
Structure, schema, navigation and authority operated as a real digital asset — not a Zendesk afterthought.
Principles
How we work with CX teams.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
How do you measure ticket deflection?+
We correlate published / updated content with ticket volume per topic and per channel — using your support analytics (Zendesk, Intercom, HubSpot, Front).
Do you work with our help center platform?+
Yes — Zendesk, Intercom, Helpscout, HubSpot, Salesforce, custom-built help centers and Notion-based docs.
AI search and answers?+
Yes. We optimize for LLM citations and AI Overviews — your help content cited as the canonical source.
Multi-language?+
Yes — hreflang, per-language content prioritization based on ticket volume per market.
Let's turn your help center into a deflection and brand engine.
Support content that ranks, reduces tickets and improves post-purchase brand — all from your owned domain.