/01
LLM audit
Read every relevant prompt across every LLM.
We map the prompts that matter for your category and track who gets cited, in what tone, with what sources — across ChatGPT, Gemini, Perplexity and AIO.
/07 · Service
Be the answer in ChatGPT, Gemini, Perplexity and AI Overviews.
Generative Engine Optimization (GEO / AEO): we work the content, entities, citations and authority needed for LLMs and AI search surfaces to cite your brand as the reference answer — not your competitor's.
+2,500%
AI visibility lift on best case
4
Surfaces tracked: ChatGPT, Gemini, Perplexity, AIO
Cited
Consistently in evaluation queries
Weekly
LLM citation monitoring
Strategies designed for brands growing in organic
What it's for
AI search is already 30% of high-intent queries. Be the answer.
We audit how the LLMs answer your category queries, identify the gaps and build the content + authority needed for your brand to be cited as the reference.
/02
Citation engineering
Content structured to be cited, not just to rank.
Self-contained answers, structured data, factual density, original data and explicit attribution. LLMs cite what's easy to quote.
/03
Entity authority
Knowledge Graph + LLM knowledge alignment.
We work the entities (people, products, events, data) that the LLMs need to know about your brand. Wikipedia, Wikidata, structured data and trusted sources.
/04
Source authority
Be the source LLMs trust, not just one of many.
Original research, comparators, frameworks and data points that other sources end up quoting. Authority compounds in AI faster than in classic search.
Principles
How GEO works (and doesn't)
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Is GEO real or hype?+
Real. ~30% of high-intent queries now produce LLM-powered answers (AI Overviews, ChatGPT, Perplexity) where users get an answer without clicking. Brands cited there capture demand; brands not cited lose it silently. The trend is accelerating.
How do you measure GEO?+
Citation count and quality across ChatGPT, Gemini, Perplexity and AIO for tracked prompts; share of voice vs competitors; sentiment of the citation; source attribution; downstream traffic from LLM referrers. Weekly monitoring, monthly reporting.
Will GEO replace SEO?+
No — it adds to it. Classic Google still drives the majority of organic traffic for most brands. GEO captures the layer above (evaluation, recommendation) that's increasingly happening inside LLMs. We work both as one strategy.
Do I need different content for GEO?+
Mostly the same content with different structure: self-contained answers, structured data, factual density, original data, explicit attribution. We can refactor existing content or write GEO-native pieces.
How do LLMs decide who to cite?+
Combination of source authority (Wikipedia, trusted media, .edu), content structure (clear answers, lists, tables), entity recognition (Knowledge Graph alignment) and original data. No single factor — it's a stack.
How long until we see citations?+
First citations in 6-12 weeks, depending on starting authority and category competition. Meaningful share of voice in 4-8 months with sustained work. Perplexity reacts fastest; ChatGPT and Gemini take longer.
Let's make your brand the LLM answer.
LLM audit, prompt tracking, citation engineering and entity work. From sprint 1 we monitor every surface that matters.