/01
Topic universe
Map the full intent universe of your category.
Clustered keyword research by intent, journey stage and entity coverage. We separate where to capture demand from where to build authority.
/03 · Service
Content that ranks and converts, not content for volume's sake.
Topic universe by real intent, briefs your subject matter experts can actually use, on-page optimization on existing pages and systematic refreshes. Editorial operation wired to pipeline, not to publishing cadence.
+2,122%
Best traffic lift case
−40%
Content production cost via briefing
100%
Briefs aligned to intent and entity
Q+Q
Quality and quantity balanced by cluster
Strategies designed for brands growing in organic
What it's for
An editorial operation, not a content marathon.
We design the topic universe, prioritize by real opportunity, brief with intent and entities, optimize what already exists and refresh systematically. Content becomes an asset, not a treadmill.
/02
Briefs
Briefs that subject matter experts can use.
Specific brief per piece: intent, entities, format, internal links, semantic gap vs competitors and conversion hook. SMEs write, not researchers translating SEO.
/03
On-page
Optimize what already ranks before writing new.
Most traffic gains live in the 100 pages already indexed but underperforming. We audit, prioritize and rewrite on-page before producing new pieces.
/04
Refresh
Systematic refresh loop, not a one-off.
Quarterly content audit, decay detection, refresh playbook by template and metrics by cluster. Compound growth instead of decay.
Principles
How we run the editorial operation
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you write the content?+
We can. We have a network of senior B2B writers and we can produce in English and Spanish. But we strongly recommend a hybrid model where your SMEs write with our briefs — the quality and authority lift is significant. We pick the right model with you.
Can you work with our existing content team?+
Yes. We bring strategy, briefs and on-page playbooks; your team produces. We work in your Notion / Asana / Linear / Airtable and ship as part of your editorial rhythm.
How do you measure content ROI?+
By cluster, not by piece. Each cluster has a revenue hypothesis (organic traffic × intent × conversion) and we report against it. Pieces aren't 'successful' or 'failed' — the cluster is.
What about AI-generated content?+
AI is part of the operation (research, outlines, editing, translation) but final content is written and reviewed by humans, especially in YMYL categories. Google doesn't penalize AI; it penalizes thin, derivative content — which is what you usually get if you skip humans.
How long until traffic moves?+
On-page optimization of existing content moves impressions in 30–60 days. New content from scratch consolidates between months 4 and 9, depending on competition and authority.
Do you do international content?+
Yes. We localize for English, Spanish (LATAM and Spain), Portuguese (Brazil) and French. Localization is more than translation — every market needs its own intent map.
Let's turn content into an asset.
Topic universe, prioritized backlog and an editorial operation wired to pipeline. Briefs your SMEs will actually use.