Industry · B2B SaaS

SEO for B2B SaaS reported as pipeline, ARR and NRR — not as traffic.

We operate SEO as a pipeline channel: qualified opportunities, shorter CAC payback and expansion revenue. Wired to your CRM, your product analytics and the board's KPIs.

Pipeline
Attributed to organic
CAC
Payback vs paid
NRR
Expansion via SEO
GEO
Cited in LLM comparisons
What it's for

SEO as a real pipeline channel.

We connect SEO to your funnel, not to a separate dashboard. Marketing, sales and product see the same numbers from the same source of truth.

/01
Pipeline

Qualified opportunities attributed to SEO

Salesforce / HubSpot integration with multi-touch attribution and per-cluster CAC payback reporting.

/02
Expansion

SEO that feeds NRR, not just new logos

Use cases, comparators and integrations operated as expansion assets — not just top-of-funnel content.

/03
AI

Cited in 'best tool for X' answers

GEO/AEO so ChatGPT, Gemini, Perplexity and AI Overviews recommend you in evaluation queries.

/04
Product-led

Product surfaces indexed and converting

Free tools, templates, integrations and use-case pages operated as SEO and product surfaces at the same time.

Principles

How we operate inside a B2B SaaS.

/01

Pipeline before traffic

Every cluster has an SQO hypothesis and a CAC payback target before a single brief gets written.

/02

Sales, marketing and product on the same number

One source of truth across teams. SEO enters the revenue meeting, not the marketing weekly.

/03

Comparator and alternative pages as core assets

Half the evaluation budget happens in comparisons. We operate them as defensible owned media.

/04

AI-cited or invisible

If LLMs don't cite you in evaluation, you don't exist. GEO is part of the core SEO build.

FAQ

What B2B SaaS teams ask the most

Salesforce / HubSpot integration with multi-touch attribution. We report SQOs, opportunities, won revenue and CAC payback per cluster.

Let's make organic your most efficient pipeline channel.

Qualified pipeline, shorter CAC payback and AI presence — reported in the same language as your revenue team.