/01
Pipeline
Qualified opportunities attributed to SEO
Salesforce / HubSpot integration with multi-touch attribution and per-cluster CAC payback reporting.
Industry · B2B SaaS
SEO for B2B SaaS reported as pipeline, ARR and NRR — not as traffic.
We operate SEO as a pipeline channel: qualified opportunities, shorter CAC payback and expansion revenue. Wired to your CRM, your product analytics and the board's KPIs.
Pipeline
Attributed to organic
CAC
Payback vs paid
NRR
Expansion via SEO
GEO
Cited in LLM comparisons
Strategies designed for brands growing in organic
What it's for
SEO as a real pipeline channel.
We connect SEO to your funnel, not to a separate dashboard. Marketing, sales and product see the same numbers from the same source of truth.
/02
Expansion
SEO that feeds NRR, not just new logos
Use cases, comparators and integrations operated as expansion assets — not just top-of-funnel content.
/03
AI
Cited in 'best tool for X' answers
GEO/AEO so ChatGPT, Gemini, Perplexity and AI Overviews recommend you in evaluation queries.
/04
Product-led
Product surfaces indexed and converting
Free tools, templates, integrations and use-case pages operated as SEO and product surfaces at the same time.
Principles
How we operate inside a B2B SaaS.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
How do you measure SEO pipeline?+
Salesforce / HubSpot integration with multi-touch attribution. We report SQOs, opportunities, won revenue and CAC payback per cluster.
Do you work both PLG and sales-led motions?+
Yes. PLG focuses more on product-led surfaces and activation; sales-led focuses on enterprise content and AI Overview presence for evaluation queries.
Can you get us cited in ChatGPT and Perplexity?+
Yes. We've moved share of voice in LLMs by 5–10x for SaaS clients through authority, comparators and structured content.
International expansion?+
Yes — hreflang, localization, market-specific case studies and entity strategy for SaaS expanding across LatAm, EMEA and US.
Let's make organic your most efficient pipeline channel.
Qualified pipeline, shorter CAC payback and AI presence — reported in the same language as your revenue team.