Original research · 2026 edition

SEO Benchmarks 2026: what good looks like in your industry.

We analysed 1,200+ brands across 10 industries to map how organic visibility actually performs in 2026 — CTR, intent mix, topical authority and AI Overview presence — so you can compare your numbers against a real benchmark.

1,200+
Brands analysed
10
Industries
240
Pages of analysis
4
Search engines compared
What's inside

Metrics that matter, sector by sector

Not vanity rankings — the indicators that actually predict pipeline and revenue from organic.

  • Organic CTR by position

    Per industry and per intent, after AI Overview rollout.

  • Intent mix

    Informational vs commercial vs transactional balance.

  • AI Overview presence

    How often each sector appears in generative answers.

  • Topical authority maturity

    Coverage depth vs publishing frequency across 10 verticals.

Sectors covered

  • SaaS B2B
  • Fintech
  • Banking & Investment
  • Insurance
  • Ecommerce
  • Healthcare
  • EdTech
  • Real estate
  • Travel & hospitality
  • Legal