/01
Digital PR
Coverage that earns links and citations, not vanity placements.
We brief your PR team so each release is structured for search and LLM citation. The placement that gets cited and linked is worth 50 that don't.
/04 · Service
Authority and how Google and the LLMs describe you.
How they find you, how they describe you and how they cite you. We optimize the PR outputs your team already produces, build mentions that move the needle and defend your branded SERP. Real authority — no link buying.
Top 10
Brand SERP cleaned in 6-9 months
+63%
Share of voice of brand recovered
0
Bought links — ever
Cited
Consistently in ChatGPT, Gemini, Perplexity
Strategies designed for brands growing in organic
What it's for
Authority is reputation that compounds.
We work the full branded SERP, build digital PR with editorial value, optimize how LLMs describe you and clean what doesn't represent the brand anymore.
/02
Brand SERP
Defend and clean the SERP for your brand name.
Old reviews, mismanaged crises, forums with wrong info. We build the assets and authority so what matters dominates positions 1–10 and the rest drops.
/03
LLM representation
How ChatGPT, Gemini and Perplexity describe you.
We audit the actual answers, identify gaps and build the content + mentions that fix how the LLM completes 'tell me about [brand]'.
/04
Topical authority
Recognized as the reference in your category.
Owned data, original research, comparators and frameworks. The kind of content competitors quote and media cover by default.
Principles
How we build authority
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you buy links?+
No. Bought links are a liability — they get detected, devalued or penalized, and they don't move LLM citations at all. We earn links with content worth covering. Slower, but it compounds.
How do you measure authority?+
Branded SERP composition, share of voice for brand-related queries, citation count in LLMs (ChatGPT, Perplexity, Gemini), referring domains and PR coverage quality. We report against all of them, not just DR.
Can you clean a damaged branded SERP?+
Yes. We work with you to identify what should drop, build assets to replace it (owned content, structured profiles, comparators, third-party coverage) and reorder the SERP. Realistic horizon: 6-9 months for a meaningful change.
Do you work with our PR agency?+
Yes. We brief together so every release is structured for search and LLM. We don't replace your PR agency — we make their output go further.
How do you handle a crisis?+
We're not a crisis comms firm, but we work with your team on the SERP and LLM angle: how does this affect 'tell me about [brand]', what content needs to exist, how to push down what shouldn't be the first impression any more.
How long until LLMs change how they describe us?+
Between 4 and 8 months, depending on the LLM, the volume of new sources we generate and how anchored the previous narrative was. Perplexity reacts fastest; ChatGPT and Gemini take longer.
Let's build authority that compounds.
Branded SERP audit, LLM representation audit and a digital PR plan that earns coverage worth being cited.