/01
Defense
Brand SERP defended end-to-end
Knowledge graph, branded results, reviews, key persons and crisis response operated as a security perimeter.
Industry · Public Sector & Regulated
SEO for government, energy and defense where every word is on the record.
When the narrative matters as much as the product, SEO becomes part of the institutional trust layer. We operate brand SERP, factual accuracy in LLMs and a clean answer across search surfaces.
Trust
Brand SERP defended
Accuracy
Verified in LLMs
0
Compliance incidents
Crisis
Pre-staged response
Strategies designed for brands growing in organic
What it's for
Search as part of the institutional trust layer.
We work alongside legal, communications and security to keep the brand's answer correct in Google, AI Overviews and LLMs — and ready for a crisis.
/02
AI accuracy
Correct answer in ChatGPT, Gemini and Perplexity
Active monitoring of LLM answers, factual corrections and citable sources so the AI doesn't invent.
/03
Compliance
Editorial workflow with institutional sign-off
Versioning, audit trail, jurisdictional variants and protocols for sensitive topics (energy, defense, electoral, regulated).
/04
Owned narrative
Owned media as the source of truth
Editorial hubs and primary research positioned as the canonical source that Google, AIO and LLMs prefer.
Principles
How we operate with regulated organizations.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work under NDA and confidentiality?+
Yes. We're used to NDAs, segregated environments and per-project security protocols.
Can you correct what LLMs say about us?+
Yes. We monitor LLM answers, identify the sources they pull from and operate authority and content to correct the record.
Crisis communications?+
Yes — we pre-stage response assets, branded SERP control and redirect plans for foreseeable scenarios.
Do you only work with the public sector?+
We work with public sector, regulated industries (energy, defense, healthcare networks) and large institutions with similar trust requirements.
Let's protect your institution's answer in search and AI.
Brand SERP, LLM accuracy and crisis readiness operated as one capability.