Multi-country, multi-language SEO strategy: hreflang, domain structure, content localization and cannibalization management between markets. From LATAM expansion to global EMEA + Americas rollouts.
We pick the right domain structure, implement hreflang without conflicts, localize content by market (not just language) and manage cannibalization across countries.
We pick the structure that matches your brand, your engineering capacity and your market priorities. Migrations between structures are possible — we've done them without traffic loss.
Sitemap-based, HTTP header or HTML tag — by site. Bidirectional, with x-default, self-referencing and validated. We audit GSC for hreflang errors and fix them at the source.
Local entities, local examples, local pricing, local payment methods, local objection handling. Markets aren't languages — they're markets.
Spanish from Spain vs Mexico vs Argentina: same language, different intents and SERPs. We map and prevent cross-market cannibalization.
Picking the wrong structure (ccTLD when you needed subfolder, or vice versa) costs years. We pick once, with you, based on brand and engineering reality.
Bidirectional, self-referencing, x-default, validated. Most international issues come from broken hreflang — we don't compromise here.
Same content translated rarely wins in a new market. We localize entities, examples, pricing, objections and tone.
Not every market deserves the same investment. We prioritize by TAM × conversion × competitive intensity, not by 'we already have offices there'.
We report by market with its own KPIs — not as a single global number that hides which markets are working.
Launch one market, learn, ship the playbook, launch the next. Trying to launch 12 markets at once is how you ship 12 broken sites.
Depends on brand consistency, engineering capacity and market autonomy. ccTLD gives best local signal but fragments authority and engineering. Subfolder concentrates authority but limits market autonomy. Subdomain is rarely the right answer outside specific cases. We pick with you based on your reality.
Market audit, structure decision, hreflang plan and a phased rollout. From market 1 to market 20, with the right playbook.