Multi-country, multi-language SEO strategy: hreflang, domain structure, content localization and cannibalization management between markets. From LATAM expansion to global EMEA + Americas rollouts.
Strategies designed for brands growing in organic
We pick the right domain structure, implement hreflang without conflicts, localize content by market (not just language) and manage cannibalization across countries.
We pick the structure that matches your brand, your engineering capacity and your market priorities. Migrations between structures are possible — we've done them without traffic loss.
Sitemap-based, HTTP header or HTML tag — by site. Bidirectional, with x-default, self-referencing and validated. We audit GSC for hreflang errors and fix them at the source.
Local entities, local examples, local pricing, local payment methods, local objection handling. Markets aren't languages — they're markets.
Spanish from Spain vs Mexico vs Argentina: same language, different intents and SERPs. We map and prevent cross-market cannibalization.
Large catalogs, faceted nav and operation at scale.
See industryBottom of funnel, comparisons and product-led SEO.
See industryHigh-intent traffic in regulated categories.
See industryQuoters, comparators and brand SERP defense.
See industryTopical authority and brand SERP defense.
See industryTechnical long-tail and B2B industrial capture.
See industryStock, dealerships and multi-country local SEO.
See industryUGC and complex information architecture.
See industry"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Depends on brand consistency, engineering capacity and market autonomy. ccTLD gives best local signal but fragments authority and engineering. Subfolder concentrates authority but limits market autonomy. Subdomain is rarely the right answer outside specific cases. We pick with you based on your reality.
Yes. We've led both directions. Migration is sensitive but doable with a redirect playbook, parity tests and 24/7 monitoring. Realistic horizon: 6-12 weeks of preparation, gradual rollout, 4-8 weeks of monitoring after.
Same language, three markets, three intent maps and three SERPs. We treat each as its own market with its own content layer, hreflang variants (es-ES, es-MX, es-419) and entity localization.
Yes. Market entry strategy: TAM analysis, SERP audit, competitive map, localization plan, content roadmap and 12-month forecast. We can also operate the launch with your team.
By market. Each market has its own KPI tree (traffic, conversions, pipeline, share of search) and we report against it. A global average hides which markets are healthy.
We operate in Spanish, English, Portuguese and French. For German, Italian, Dutch, Nordic or Asian languages we work with vetted local partners we've collaborated with before.
Market audit, structure decision, hreflang plan and a phased rollout. From market 1 to market 20, with the right playbook.