/01
Team advisory
Sparring partner for your in-house lead.
Weekly or biweekly sessions to interpret data, prioritize, unblock decisions and challenge assumptions. Your SEO lead grows with senior pairing.
/09 · Service
Senior advisory for in-house teams that need a second opinion.
If you already have an SEO team but need senior criterion to interpret signals, review the roadmap, unblock decisions or talk to the C-suite, we operate as your external advisory board.
1-2x/mo
Working sessions
Async
Slack / Loom decision support
Board-ready
C-suite communication included
0
Execution — we don't operate
Strategies designed for brands growing in organic
What it's for
Advisory for in-house teams and C-suite.
We give your team and your leadership the senior judgment they need to make decisions, not the execution. Less expensive, more impactful when the team is already there.
/02
Roadmap review
Quarterly review of the SEO roadmap.
We audit the roadmap, validate priorities, surface what's missing and align it with business reality. Your team owns the roadmap; we own the criterion.
/03
C-suite translation
Translate SEO into board language.
We prepare CMO/CEO/CFO decks, defend budget, frame trade-offs and answer the hard questions. Your team focuses on execution.
/04
Crisis support
On-call for migrations, algorithm updates and crises.
When something goes wrong (migration, algorithm hit, sudden drop), we're 24-48h responsive with senior diagnosis and a recovery plan.
Principles
How advisory works
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
When does advisory make sense vs full operation?+
Advisory makes sense when you have a capable in-house team but need senior criterion. Full operation makes sense when you don't have the team or when the operation is too complex for the team you have. We help you decide which one fits in the first call.
How often do we meet?+
Default is bi-weekly working sessions (60-90 min) + async Slack / Loom support. Some clients prefer weekly or monthly. We adapt to your operating rhythm.
Do you prepare board materials?+
Yes. We help build the SEO section of board decks, defend budget, answer board questions and frame trade-offs in CFO/CEO language. Some clients have us present directly to the board.
Can advisory turn into execution?+
Yes. Many clients start with advisory and expand to execution when a specific project (migration, GEO launch, international rollout) needs it. We can transition smoothly because we already know the context.
Do you work with other agencies in the picture?+
Yes. Often the in-house team works with a content agency, a technical SEO consultancy or a digital PR firm. We operate as the senior layer above all of them, not replacing any.
How long is the engagement?+
Minimum 6 months because real impact in SEO needs that horizon. Most advisory engagements run 12-24 months and evolve as the team and the channel mature.
Let's give your team a senior layer.
Bi-weekly working sessions, async support and C-suite translation. Your team owns execution; we own the criterion.