/01
Team advisory
Sparring partner for your in-house lead.
Weekly or biweekly sessions to interpret data, prioritize, unblock decisions and challenge assumptions. Your SEO lead grows with senior pairing.
If you already have an SEO team but need senior criterion to interpret signals, review the roadmap, unblock decisions or talk to the C-suite, we operate as your external advisory board.
We give your team and your leadership the senior judgment they need to make decisions, not the execution. Less expensive, more impactful when the team is already there.
Weekly or biweekly sessions to interpret data, prioritize, unblock decisions and challenge assumptions. Your SEO lead grows with senior pairing.
We audit the roadmap, validate priorities, surface what's missing and align it with business reality. Your team owns the roadmap; we own the criterion.
We prepare CMO/CEO/CFO decks, defend budget, frame trade-offs and answer the hard questions. Your team focuses on execution.
When something goes wrong (migration, algorithm hit, sudden drop), we're 24-48h responsive with senior diagnosis and a recovery plan.
Advisory means we give judgment, opinions and frameworks — we don't operate. Your team executes; we give the senior layer they need.
Sessions every 2-4 weeks + Slack / Loom for decision support in between. We're available when decisions can't wait.
We're not here to validate. We're here to tell you what we'd do — and why. Most clients hire advisory specifically for honest answers.
Every recommendation is documented (Notion / Loom), so your team can refer back and your future hires can understand the why.
Advisory work is confidential. We don't reference clients publicly without explicit permission.
We sit with your in-house lead, not above them. The relationship is collaborative, not hierarchical.
Advisory makes sense when you have a capable in-house team but need senior criterion. Full operation makes sense when you don't have the team or when the operation is too complex for the team you have. We help you decide which one fits in the first call.
Bi-weekly working sessions, async support and C-suite translation. Your team owns execution; we own the criterion.