/01
Owned narrative
Brand SERP as a designed asset
Sitelinks, knowledge panel, reviews, key persons and owned content all coordinated as one brand impression.
Team · Brand
Your brand SERP is part of your brand system.
Most brand teams obsess over the homepage and ignore the first page of Google for their own name. We treat the branded SERP, knowledge graph and AI presence as critical brand assets.
Brand SERP
Fully defended
Knowledge
Graph controlled
GEO
Narrative in LLMs
Crisis
Pre-staged response
Strategies designed for brands growing in organic
What it's for
Where the brand actually meets the customer.
Search and LLMs are where brand perception forms today. We design the answer your brand wants to live with.
/02
Defense
Defend against negative content
Old reviews, press notes that aged badly, forums with wrong info — we build the assets to bury them.
/03
AI
Narrative control in LLMs
ChatGPT, Gemini and Perplexity describe your brand in their words. We make sure those words are yours.
/04
Identity
Knowledge graph that matches identity
Entity, sameAs, social profiles and structured data aligned with your brand identity — not Google's defaults.
Principles
How we work with brand teams.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Can you fix what LLMs say about us?+
Yes. We monitor LLM answers, identify the sources they pull from and operate authority and content to correct the record.
Do you work with our PR agency?+
Yes. Earned media that ranks is half the brand SERP — we coordinate closely.
Can you handle a brand crisis?+
Yes — pre-staged response assets, knowledge graph control and redirect plans for foreseeable scenarios.
Knowledge graph correction?+
Yes. Entity definition, sameAs management, panel claims and structured data alignment.
Let's design your brand SERP and AI presence.
Brand SERP, knowledge graph and LLM narrative — operated as part of the brand system.