Quick math for the decisions that move the dial: CAC, LTV, CPC, CTR, ROI, churn — plus editorial planning templates.
Estimate cost per click, conversions and CPA from budget and CTR.
Customer acquisition cost across paid and organic channels.
Lifetime value per customer to set sustainable CAC ceilings.
Click-through rate for ads and SERP listings.
Return on investment for any marketing campaign.
Customer and revenue churn, monthly and annualised.