Plan, publish and measure your content in one place. An editable template with weekly planner, blog and SEO tracker, social management, performance metrics and annual overview. Built so your team produces content with strategy, not improvisation.
Open in one click, duplicate it to your Drive or download to Excel. No forms, no email, no paywall.
Production summary by channel and month, with automatic totals for long-term planning.
Row by row: channel, content type, topic, copy and publish status by week.
Target keyword, search intent, monthly volume, dates and published URL.
Platform, format, copy, hashtags, reach and interactions per post.
Visits, leads, conversion and rating to identify what works.
Idea, In progress, Ready and Published visually differentiated.
Define each month's strategic focus and align production with goals.
Channel totals, conversion rates and annual sums calculated automatically.
An editorial calendar is the system that turns content strategy into an executable plan. It's not a list of ideas in a doc. It's an operational tool that centralises what you publish, where, when, with what goal and who produces it. When done right, it removes improvisation, reduces bottlenecks and aligns the team around one roadmap.
Articles optimised for organic search: target keyword, intent, monthly volume, planning and publish dates. Built so the blog stays aligned with SEO strategy from day one.
Instagram, LinkedIn, X and YouTube managed in a single tracker. Format, copy, hashtags, reach and interactions per post.
Send planning, subject lines, segments and dates. The weekly planner includes email as a channel to coordinate sends with the rest of the strategy.
Podcast, long-form video, webinars, case studies — channel and content type fields are editable to fit any mix.
Start with the Annual Overview to set monthly goals before scheduling content. Plan four weeks ahead in the Weekly Planner — not the entire year. Work the blog from the SEO sheet, starting with the keyword and intent before defining the title. Record performance in the Metrics sheet after publication. Review every Monday.
A calendar that isn't connected to SEO is a publishing plan, not a content strategy. The Blog & SEO sheet starts every brief with target keyword and search intent — not the title — so each article has a clear direction from day one. Volume guides prioritisation. The published URL field closes the loop, linking editorial work to indexing and ranking.
Yes. 100% free, no forms, no email, no paywall. Open the link, copy it to your Drive or download to Excel, and start using it today.
Yes. It's designed for exactly that: blog, SEO, Instagram, LinkedIn, X, YouTube, newsletter and any format your team produces — all centralised in one view.
Yes. The template is modular: start with the Annual Overview and Weekly Planner, then add the social, blog or metrics sheets when your production pace justifies it.
A short Monday review (15 minutes) to confirm the week, and a deeper end-of-month session to review metrics and adjust the next month's plan.
Yes. It's built as a collaborative tool. Share the copy with edit or view rights by role and everyone works on the same plan in real time.
No. The fields are guided: target keyword, search intent, volume, dates and URL. If you've never worked on SEO, this sheet forces you to think content from the search side — exactly what you need.
You can reach out for a personalised consulting engagement. We design editorial calendars connected to real business outcomes, with a focus on SEO, conversion and production efficiency.
We design end-to-end SEO programs for brands that want to lower their paid dependency, scale predictable organic traffic and dominate Google plus the new AI search surfaces.
SEO strategy, technical SEO, content, authority and AI visibility (GEO) under one senior team. SEO tied to pipeline and revenue, not vanity metrics.
Squad embedded in Slack, Notion and Linear. Weekly sprints, a 12–24 month roadmap and executive reporting that connects every organic move with CAC, leads and revenue.
Compounding organic growth, lower paid dependency, growing share of voice in LLMs and an acquisition channel that keeps working when you stop paying for clicks.
Technical, content, authority and LLM visibility audit. Benchmark vs. competitors and opportunity quantified in traffic and revenue.
Topic universe prioritised by intent, 12–24 month traffic projection and a measurement model wired to business outcomes.
Technical fixes, briefs, content, on-page, authority and GEO shipped every week. Embedded operation, not deliverables that sit in a PDF.
Organic KPIs tied to pipeline and CAC. Monthly iteration on what is actually moving the business, not on what climbs in Search Console.
We will send you a free SEO diagnostic with the real organic opportunities for your domain and a projection of how much you could cut paid spend while keeping the same lead volume.