/01
Acquisition
Qualified signups attributed to organic
Tied to your product analytics (Amplitude, Mixpanel, Segment) and to CRM. We report activation, not registrations.
Industry · Fintech
SEO for fintech companies that need qualified onboarding under regulation.
Product, content and GEO operated as one growth engine — with regulators on top. We connect SEO to qualified signups, activation and CAC payback, not vanity traffic.
CAC
Payback vs paid
Signups
Qualified by product
GEO
Cited in LLM comparisons
Compliance
Editorial workflow
Strategies designed for brands growing in organic
What it's for
Growth without breaking regulation.
Fintech grows on borrowed trust. We operate SEO that scales acquisition while protecting the brand from regulatory and reputational risk.
/02
Product-led
Product surfaces ranked and indexed
Calculators, simulators, comparators and product pages as SEO assets that convert and feed activation.
/03
AI
Cited in 'best app for X' answers
GEO/AEO to be the recommended option inside ChatGPT, Gemini, Perplexity and AI Overviews when users compare fintech products.
/04
Compliance
Editorial workflow with legal sign-off
Disclaimers, jurisdictional variants and audit trail for every piece. Fast cadence without breaking the compliance lane.
Principles
How we operate inside a fintech.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with neobanks, payments, lending and crypto?+
Yes, all of them. Compliance posture and editorial workflow change by vertical and jurisdiction.
How do you measure CAC payback from organic?+
We connect GA4, product analytics and your data warehouse to model CAC, payback and LTV by acquisition cluster, comparable to paid.
Do you optimize calculators and simulators?+
Yes. Product surfaces are usually the highest-converting SEO assets in fintech. We work with product and engineering to ship them indexable and crawl-efficient.
Multi-country expansion?+
Yes — hreflang, market-specific compliance copy and entity-level strategy for fintech groups expanding across LatAm, EU and US.
Let's wire SEO to your fintech P&L.
Qualified onboarding, CAC payback and LLM presence — operated under your compliance lane.