/01
Acquisition
Accounts opened and AUM attributed to organic
Modeling by product (current accounts, investments, mortgages, wealth) wired to your CRM. Organic enters the board in the language of the business.
Industry · Banking & Investment
SEO for banks and investment firms that need to lead a YMYL category.
Banking is pure YMYL: trust, regulation and editorial control come first. We operate SEO that adds AUM and accounts opened, with compliance workflows, real E-E-A-T and a clean SERP for your brand.
AUM
Attributed to organic
E-E-A-T
Institutional authority
100%
Compliance-reviewed editorial
GEO
Controlled answer in LLMs
Strategies designed for brands growing in organic
What it's for
Acquisition and brand defense for a regulated category.
We operate SEO with the same rigor your risk and compliance teams expect. From topical authority to AI Overviews answer control, every move ships through a regulated editorial workflow.
/02
Compliance
Editorial workflow signed off by legal and risk
Disclaimers, local regulation (CMF, SBS, CNMV, FCA, SEC), versioning and audit trail per piece. Nothing ships without the right sign-off.
/03
Authority
Real E-E-A-T, not author boxes
Real spokespeople, public credentials, primary research and institutional press. Authority that Google and LLMs can verify.
/04
AI
Controlled answer in LLMs and AI Overviews
When a user asks ChatGPT, Gemini or Perplexity about your product, the answer is correct and your bank is cited.
Principles
How we operate inside a bank.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with internal compliance and legal teams?+
Yes. Our editorial workflow is built around legal and compliance sign-off, with version control, disclaimers and per-jurisdiction adaptation (CMF, SBS, CNMV, FCA, SEC, etc.).
How do you measure organic in a bank?+
We tie organic to accounts opened, products contracted and AUM in your CRM and data warehouse. Reporting is monthly and product-line specific.
Can you defend the branded SERP against negative content?+
Yes. We operate digital PR, knowledge graph control, review management and asset hierarchy so legitimate content takes the top positions.
Do you handle multi-country operations?+
Yes — hreflang, jurisdictional content variants and local entity strategy for multi-market banking groups.
Let's bring SEO into your bank with the rigor it deserves.
We sit with risk, compliance and product to design a roadmap that adds AUM without compromising the institutional brand.