/01
Crawl & indexing
Protect crawl budget on sites of millions of URLs.
Selective indexing, faceted navigation under control, robots/sitemaps, internal linking and parameter handling so Google spends crawl budget where it should.
/02 · Service
Technical SEO that ships to production, not to a PDF.
We audit and execute performance, crawl, indexing, Core Web Vitals, schema and traffic-safe migrations for large sites and e-commerce. We sit with your engineering team until the fix is live and measurable.
0%
Traffic lost in migrations we lead
+184k
Programmatic URLs indexed selectively
<2.5s
LCP target on PLP/PDP
100%
Fixes shipped to prod, not deck
Strategies designed for brands growing in organic
What it's for
Technical SEO is engineering work, not a checklist.
We embed with your tech team, prioritize by traffic impact and write tickets your engineers can ship. Every release is measured before and after.
/02
Core Web Vitals
LCP, INP and CLS on category and product templates.
Performance budgets per template, image strategy, font loading, third-party audit and front-end optimizations measured on real users (CrUX), not just lab.
/03
Safe migrations
Replatforming and redesigns without losing traffic.
Pre-migration audit, 1:1 redirect mapping, parity testing, freeze windows, monitoring 24/7 and rollback playbook. We've led migrations on sites of 1M+ URLs without organic dips.
/04
Schema & rich results
Schema that actually wins rich results.
Product, FAQ, Article, Breadcrumb, Organization, JobPosting and HowTo when it makes sense. Validated in Search Console and monitored over time.
Principles
How we run a technical SEO program
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you write code or only specifications?+
We write detailed engineering tickets with acceptance criteria, code examples and edge cases. We can also pair-program with your team on critical fixes (schema, redirect logic, template refactors). We don't replace your engineering team — we accelerate it.
Do you have experience with replatforming?+
Yes. We've led migrations between Magento, Shopify, custom CMS, headless setups, Next.js / Astro / WordPress and large enterprise stacks. Always with a pre-migration audit and a playbook to avoid traffic loss.
How do you handle Core Web Vitals on legacy stacks?+
We start by isolating the worst offenders by template (PLP, PDP, blog) and shipping quick wins (image strategy, font loading, third-party audit). Then we work with engineering on the structural fixes. Usually 60–80% of the gain comes from 3-4 specific changes.
Can you audit JavaScript SPAs?+
Yes. We audit rendering strategy (SSR, ISR, CSR), hydration, link discovery, indexability and Core Web Vitals on JS-heavy stacks (React, Vue, Angular, Astro, Next.js, Nuxt). We recommend the right rendering mode by template, not for the whole site.
Do you work with sites of millions of URLs?+
Yes. Our specialty is large-scale technical SEO: catalogs, marketplaces, classifieds, programmatic. We work selective indexing, log analysis, crawl budget and faceted navigation control.
How fast do you see results?+
Performance and indexing fixes move impressions in 30–60 days. Migrations are measured immediately (zero loss is the goal). Structural improvements on Core Web Vitals tend to consolidate in 8–12 weeks of real-user data.
Let's get your technical SEO into production.
Audit, prioritized backlog and an embedded squad with your engineering team. From the first sprint, fixes ship to prod.