A complete marketing plan ready to use. 8 modules covering every channel: Social, Email, Paid Ads, PR, Content, SEO and Influencers. SMART goals, editorial calendars, per-channel metrics and a built-in ROI calculator.
Open in one click, duplicate it to your Drive or download as Excel. No forms, no email, no paywall.
Annual plan, SMART goals per channel and unified editorial calendar.
Metrics by network, content calendar and benchmark vs competitors.
Campaign tracker, segments and KPIs vs industry benchmarks.
Google & Meta: budget, CPC, ROAS and built-in ROI calculator.
Coverage tracker, media pipeline and estimated media value.
Editorial calendar with keywords, status and historical performance.
Monthly organic KPIs and keyword position tracking.
Collaborations, reach, spend and per-influencer ROI analysis.
A marketing plan template centralises everything you need to plan, execute and measure marketing in a single place: goals by channel, action calendar, key metrics and budget. Instead of having the plan in one doc, the calendar in another and results in a loose sheet, a good template gives you one updated view of the entire strategy.
Define your annual SMART goals: what to achieve per channel, with what metric, current baseline and target. Also includes monthly budget per channel and unified editorial calendar.
Every module has its own sheet with the relevant metrics. Social Media tracks followers, engagement and reach. Email logs campaigns with open and conversion rates. Paid Ads controls spend, CPC and ROAS by platform.
The template only works if data is fresh. Block 30 minutes every Monday or Friday to load last week's results into each sheet. Over time you get real trend history.
The Paid Ads sheet includes a calculator: enter spend, conversions and average order value, and get ROI, ROAS and CPA automatically.
The ROI & Reporting sheet includes a monthly report template with MoM variations. Complete it at month-end and you have an executive summary ready to share.
360° marketing means every channel works together toward the same goals with coherent messaging and a strategy that connects every touchpoint. The most common mistake in mid-sized companies and startups is marketing in silos. The result is fragmented budget, contradictory messaging and impossible attribution.
SEO and organic content work top of funnel: they attract people actively looking for a solution. Email works mid and bottom of funnel: it nurtures leads to decision. Social and influencers build awareness and trust. Paid ads accelerate what's already working organically. Investing in paid without that base is burning budget.
Yes. 100% free, no forms, no email, no paywall. Open the link, duplicate it to your Drive or download as Excel and start using it today.
Both. Use it directly in Google Sheets or download as .xlsx for Excel without losing formulas, formatting or the ROI calculator.
Yes. It's modular: a consultancy or freelance might use 3 modules, a B2B startup typically activates paid and email first, an e-commerce starts with social and influencers. Activate modules based on your channel mix.
Between 2 and 4 hours if you already have goals and active channels clear. If you need to define them first, spending a morning on the Strategy sheet saves you weeks of scattered planning later.
Yes. Built for collaboration. Share with edit or view rights per role and the whole team works on the same plan from one source of truth.
It's a real 360° marketing plan: 8 connected modules (SEO, content, paid, email, social, PR, influencers and reporting) with built-in ROI calculator. It's a system for planning, executing and measuring — not just a task list.
You can reach out to design a personalised 360° strategy with a focus on revenue, retention and acquisition efficiency. No loose tasks: a plan your team executes.
We design end-to-end SEO programs for brands that want to lower their paid dependency, scale predictable organic traffic and dominate Google plus the new AI search surfaces.
SEO strategy, technical SEO, content, authority and AI visibility (GEO) under one senior team. SEO tied to pipeline and revenue, not vanity metrics.
Squad embedded in Slack, Notion and Linear. Weekly sprints, a 12–24 month roadmap and executive reporting that connects every organic move with CAC, leads and revenue.
Compounding organic growth, lower paid dependency, growing share of voice in LLMs and an acquisition channel that keeps working when you stop paying for clicks.
Technical, content, authority and LLM visibility audit. Benchmark vs. competitors and opportunity quantified in traffic and revenue.
Topic universe prioritised by intent, 12–24 month traffic projection and a measurement model wired to business outcomes.
Technical fixes, briefs, content, on-page, authority and GEO shipped every week. Embedded operation, not deliverables that sit in a PDF.
Organic KPIs tied to pipeline and CAC. Monthly iteration on what is actually moving the business, not on what climbs in Search Console.
We will send you a free SEO diagnostic with the real organic opportunities for your domain and a projection of how much you could cut paid spend while keeping the same lead volume.