Measure your Click-Through Rate across SEO, email and paid ads. Enter impressions and clicks to get CTR and benchmark instantly — and spot which titles, ads and snippets are leaving money on the table.
Healthy CTR — positions 1–3: 15–30% / positions 4–10: 2–5%
Click-Through Rate is the percentage of impressions that turn into clicks. In SEO it tells you which titles and meta descriptions work in the SERP. In paid ads it signals creative quality and audience match. In email it measures how compelling subject and copy are. CTR is the first conversion in any funnel — and the cheapest to improve.
CTR formulaCTR = (Clicks ÷ Impressions) × 100
Google Ads search: 3–6% average, 8%+ on branded terms. Display: 0.5–1%. Meta feed: 1–2%. LinkedIn: 0.4–0.6%. Organic SEO: depends on position — position 1 averages 27–35% CTR, position 5 around 6%, position 10 around 2%. Email: 2–5% click rate, 10–20% CTOR.
Match search intent with the title. Promise a specific outcome, not a generic benefit. Use numbers and dates when relevant. Add structured data (FAQ, HowTo, Review) for rich snippets in SEO. Test value props and creative formats in paid. In email, treat the subject line as a standalone product.
CTR measures the share of people who saw your content and clicked. Conversion rate measures the share of clickers who completed the final action (purchase, lead, signup). CTR measures attraction; conversion measures persuasion.
Not necessarily. High CTR with low conversion can mean you're attracting unqualified clicks: clickbait titles, miscalibrated targeting or promises the landing doesn't deliver. CTR should always be read together with conversion rate and final CPA.
Expected CTR is one of the three main Quality Score components, alongside ad relevance and landing page experience. A high CTR relative to your industry benchmark lowers actual CPC and improves auction position without raising the bid.
Weekly in paid media to detect creative fatigue and benchmark drift. Monthly in SEO to identify pages with high impressions and low CTR — the biggest title and meta description optimisation opportunities.
CTOR (Click-to-Open Rate) measures the share of openers who clicked. It isolates the body, CTA and offer from the subject line, giving you a cleaner read on creative quality.
Google doesn't confirm it as a direct ranking factor, but multiple studies show correlation. What's clear is that a CTR above expected for your position is a positive relevance signal — and a low CTR invites Google to test alternative results.
We design end-to-end SEO programs for brands that want to lower their paid dependency, scale predictable organic traffic and dominate Google plus the new AI search surfaces.
SEO strategy, technical SEO, content, authority and AI visibility (GEO) under one senior team. SEO tied to pipeline and revenue, not vanity metrics.
Squad embedded in Slack, Notion and Linear. Weekly sprints, a 12–24 month roadmap and executive reporting that connects every organic move with CAC, leads and revenue.
Compounding organic growth, lower paid dependency, growing share of voice in LLMs and an acquisition channel that keeps working when you stop paying for clicks.
Technical, content, authority and LLM visibility audit. Benchmark vs. competitors and opportunity quantified in traffic and revenue.
Topic universe prioritised by intent, 12–24 month traffic projection and a measurement model wired to business outcomes.
Technical fixes, briefs, content, on-page, authority and GEO shipped every week. Embedded operation, not deliverables that sit in a PDF.
Organic KPIs tied to pipeline and CAC. Monthly iteration on what is actually moving the business, not on what climbs in Search Console.
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