An accounting software company in Chile had a template for a monthly tax form that already showed up on Google. We optimized it, and in four weeks its clicks from Google grew 50%, against 15% for the same dates the year before.
Tax paperwork is seasonal, so the fair comparison is against the same weeks of the previous year. In 2025 the page grew 15% over those dates; in 2026, 50%.
In SaaS companies it is common for marketing teams to want new content while the site already has downloadable resources (templates, calculators, forms) that get searches every month and that nobody has looked at since they were uploaded.
This accounting software company had one of those resources: an Excel template for a monthly tax form. It was the resource page with the most clicks on the site, but it was only a header with a download form, with nothing explaining what the templates included or answering the questions of the people who landed there.
In Search Console the page was already getting clicks from very specific searches, from people looking for the form template to fill in on Excel. All of its ranking depended on the title.
Instead of adding articles around it, we focused on the page that already had the demand and on the questions those people had before downloading.
We added a section explaining what each template includes, an FAQ about the form (what it is, deadlines, how the monthly tax prepayment is calculated), a new H1, and a product block tied to the monthly filing.
Downloadable resources tend to be some of the pages with the clearest intent on a SaaS site, and they are often the least reviewed. Comparing against the same weeks of the previous year does not prove that all of the increase comes from the optimization (Google and competitors move too), but it does a good job of separating the work from the calendar.
In 30 minutes we review in Search Console which templates, calculators or resources on your site already get searches and which have the most room to grow.