/01
Programs
One playbook per program and cohort
Master, MBA, undergraduate, bootcamp, continuing education. Each gets its own intent map, lead-gen flow and attribution.
Industry · Education & EdTech
SEO for universities, business schools and EdTech that compete for enrolment.
Buyers compare for months before applying. We build topical authority per program, attribute enrolment and own the evaluation answer in Google and LLMs.
Leads
Per program & cohort
CPL
vs paid channels
Authority
By academic area
GEO
Cited in 'best master in X'
Strategies designed for brands growing in organic
What it's for
Authority per program, not generic 'education' content.
Every program competes in its own intent map: by area, by city, by modality. We operate strategy at that granularity, with real faculty as the authority signal.
/02
Enrolment
Leads and applications attributed
CRM integration (Salesforce, HubSpot, Anthology) so SEO reports qualified leads, applications and enrolment per program.
/03
AI
Recommended in LLM evaluation queries
GEO/AEO for 'best master in X', 'top business school for Y', 'X vs Y program' answers in ChatGPT, Gemini and Perplexity.
/04
Faculty as authority
Real faculty as citable authors
Professors, publications and research operated as E-E-A-T signals — not generic 'editorial team' bylines.
Principles
How we operate inside an institution.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with universities and EdTech?+
Yes — universities, business schools, online program managers (OPMs), bootcamps and K-12 platforms.
How do you attribute enrolment?+
We integrate with your CRM and admissions stack to report leads, qualified applications and enrolment per cluster, program and cohort.
Can you compete with rankings sites?+
Yes — through faculty authority, owned research, alumni outcomes and structured data that LLMs and AI Overviews prefer over thin rankings articles.
International student acquisition?+
Yes — hreflang, localized content per market, and entity strategy for multi-country campuses.
Let's bring SEO to your admissions strategy.
Authority per program, enrolment attributed and citable presence in the LLMs your students ask.