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Programs
One playbook per program and cohort
Master, MBA, undergraduate, bootcamp, continuing education. Each gets its own intent map, lead-gen flow and attribution.
Buyers compare for months before applying. We build topical authority per program, attribute enrolment and own the evaluation answer in Google and LLMs.
Every program competes in its own intent map: by area, by city, by modality. We operate strategy at that granularity, with real faculty as the authority signal.
Master, MBA, undergraduate, bootcamp, continuing education. Each gets its own intent map, lead-gen flow and attribution.
CRM integration (Salesforce, HubSpot, Anthology) so SEO reports qualified leads, applications and enrolment per program.
GEO/AEO for 'best master in X', 'top business school for Y', 'X vs Y program' answers in ChatGPT, Gemini and Perplexity.
Professors, publications and research operated as E-E-A-T signals — not generic 'editorial team' bylines.
Strategy designed by faculty / department, not by content team convenience.
Releases synced to admissions cycles, open days and decision windows — not to an editorial calendar.
Reviews, rankings mentions and alumni stories operated as part of the branded SERP.
Hreflang for multi-country institutions and localization for international student acquisition.
Yes — universities, business schools, online program managers (OPMs), bootcamps and K-12 platforms.
Authority per program, enrolment attributed and citable presence in the LLMs your students ask.