/01
Specialties
Specialty hubs operated as clinical assets
Each specialty (cardiology, oncology, pediatrics, etc.) with its own depth, real doctor authors and procedure pages.
Industry · Healthcare & Healthtech
SEO for hospitals, clinics and healthtech operating clinical YMYL.
Healthcare SEO is the strictest version of YMYL: real doctors, real evidence and a clean answer in Google and LLMs. We operate medical E-E-A-T and turn it into booked appointments.
Appointments
Attributed to organic
E-E-A-T
Clinical authority
Compliance
HIPAA / local equiv.
GEO
Cited in symptom queries
Strategies designed for brands growing in organic
What it's for
Clinical authority, booked appointments and AI accuracy.
We work with your clinical leadership to build content that doctors respect, patients trust and LLMs cite correctly.
/02
Doctors as authority
Real doctors as citable authors
Profiles, credentials, publications and procedure expertise structured as verifiable E-E-A-T for Google and LLMs.
/03
Appointments
Booked appointments attributed
Booking engine / EHR integration so SEO reports appointments booked, attended and procedures per source.
/04
AI
Accurate answers in LLMs and AI Overviews
Monitoring of LLM answers to medical queries and content operated to be the correct, citable source.
Principles
How we operate inside a healthcare provider.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with hospitals, clinics and healthtech?+
Yes — hospital networks, specialty clinics, telehealth providers, healthtech apps and pharma communication.
How do you handle medical E-E-A-T?+
Real doctors as authors, structured credentials, publications and a clinical sign-off workflow integrated with your medical leadership.
Can you attribute appointments?+
Yes — booking engine and EHR-friendly integration so reporting shows appointments booked, attended and procedures per cluster.
Compliance?+
Yes — HIPAA-aware workflows, GDPR-health, local medical advertising rules and confidentiality protocols.
Let's turn clinical authority into booked appointments.
Medical E-E-A-T, appointment attribution and AI accuracy — operated under your compliance lane.