Industry · Legal & Legaltech

SEO for law firms and legaltech where the partner profile is the asset.

Legal buyers don't read articles — they evaluate partners and references. We operate SEO that turns your partners into citable authority and your firm's mandates into measurable pipeline.

Mandates
Attributed to organic
Fees
By practice area
Partners
As citable authorities
GEO
Recommended in LLMs
What it's for

Partners as authority, mandates as KPI.

Each practice area is a separate market. We operate strategy by area, by jurisdiction and by partner — not by 'legal content'.

/01
Practice areas

One strategy per practice and jurisdiction

M&A, corporate, tax, litigation, IP, employment. Each gets its own intent map, authority bar and partner-level positioning.

/02
Mandates

Qualified inquiries attributed to fees

CRM integration so SEO reports inquiries, mandates signed and fees per practice and per partner.

/03
Partner E-E-A-T

Partners as citable authorities

Profiles, publications, speaking and rankings operated as real E-E-A-T signals for Google and LLMs.

/04
AI

Recommended in 'best firm for X' answers

GEO/AEO so ChatGPT, Gemini and Perplexity recommend your firm in evaluation queries by area and jurisdiction.

Principles

How we operate inside a law firm.

/01

Practice-area depth, not generic content

We work with practice heads to publish content their peers respect — not SEO fluff.

/02

Partner as the unit of authority

Partners become identifiable entities for Google, LLMs and rankings agencies (Chambers, Legal 500).

/03

Confidentiality and ethics first

Bar rules, conflict checks and client confidentiality respected end-to-end.

/04

Reporting in the language of the managing partner

Mandates, fees, hourly rate of inbound leads — not impressions.

FAQ

What law firms ask the most

Yes — from regional firms to international networks and boutique legaltech players.

Let's turn your partners into authority and your inquiries into mandates.

SEO operated by practice area, with attribution to fees and AI visibility for evaluation queries.