/01
Practice areas
One strategy per practice and jurisdiction
M&A, corporate, tax, litigation, IP, employment. Each gets its own intent map, authority bar and partner-level positioning.
Industry · Legal & Legaltech
SEO for law firms and legaltech where the partner profile is the asset.
Legal buyers don't read articles — they evaluate partners and references. We operate SEO that turns your partners into citable authority and your firm's mandates into measurable pipeline.
Mandates
Attributed to organic
Fees
By practice area
Partners
As citable authorities
GEO
Recommended in LLMs
Strategies designed for brands growing in organic
What it's for
Partners as authority, mandates as KPI.
Each practice area is a separate market. We operate strategy by area, by jurisdiction and by partner — not by 'legal content'.
/02
Mandates
Qualified inquiries attributed to fees
CRM integration so SEO reports inquiries, mandates signed and fees per practice and per partner.
/03
Partner E-E-A-T
Partners as citable authorities
Profiles, publications, speaking and rankings operated as real E-E-A-T signals for Google and LLMs.
/04
AI
Recommended in 'best firm for X' answers
GEO/AEO so ChatGPT, Gemini and Perplexity recommend your firm in evaluation queries by area and jurisdiction.
Principles
How we operate inside a law firm.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with large firms and boutiques?+
Yes — from regional firms to international networks and boutique legaltech players.
How do you handle bar rules and ethics?+
Editorial workflow integrated with your compliance and partners. Nothing publishes without sign-off.
Can you improve Chambers / Legal 500 presence?+
Indirectly — by raising the visibility, citations and authority of partners, which feeds rankings research.
Multi-jurisdiction?+
Yes — hreflang, jurisdictional content and entity strategy for international firm networks.
Let's turn your partners into authority and your inquiries into mandates.
SEO operated by practice area, with attribution to fees and AI visibility for evaluation queries.