/01
Programmatic
Listings architecture at scale
Per-listing canonical strategy, faceting and deduplication. Categories per city × neighborhood × property type as the SEO matrix.
Industry · Real Estate & Proptech
SEO for real-estate portals, brokers and proptech that need qualified buy, rent and investment leads.
Real estate is hyper-local and hyper-programmatic at the same time. We operate the matrix of city × neighborhood × property type and attribute qualified leads in your CRM.
Leads
Buy / rent / invest
Geo
City × neighborhood
Programmatic
Listings at scale
GEO
Cited in market queries
Strategies designed for brands growing in organic
What it's for
City × neighborhood × property type as a matrix.
We design programmatic architectures with real local depth — not thin templating that gets deindexed.
/02
Geo
Neighborhood-level local SEO
Neighborhood pages, market guides, school zones and amenities operated as conversion content for local buyers and renters.
/03
Leads
Qualified leads attributed
CRM integration so SEO reports qualified leads for buy, rent and investment — per market, per agent and per property type.
/04
AI
Cited in market and investment queries
GEO/AEO so LLMs cite your portal or brokerage in 'best neighborhood for X', 'real estate investment in Y', market trends and reports.
Principles
How we operate inside a portal or brokerage.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with portals, brokers and proptech?+
Yes — national portals, regional brokerages, proptech apps, real-estate investment platforms and PMC software.
How do you handle millions of listings?+
Selective indexing rules per listing quality, canonical strategy per variant, deduplication and crawl budget protection — operated continuously.
Can you attribute leads?+
Yes — CRM integration so reporting shows leads per market, per property type and per agent.
Multi-country?+
Yes — hreflang, per-market currency and localized property types.
Let's turn local search into qualified real-estate leads.
Programmatic, neighborhood SEO and AI presence — operated as one acquisition channel for portals and brokers.