/01
Programmatic
Origin × destination at scale
Routes, destinations, properties and experiences as a programmatic system with quality content and selective indexing.
Industry · Travel & Hospitality
SEO for hotels, OTAs, airlines and tourism brands operating multi-country at scale.
Travel SEO lives or dies by programmatic, geo-intent and seasonality. We operate origin × destination × intent at scale and report bookings, not impressions.
Bookings
Attributed to organic
RevPAR
Direct channel uplift
Geo
Origin × destination
GEO
Cited in trip planning
Strategies designed for brands growing in organic
What it's for
Origin × destination × intent operated as one matrix.
We design and operate programmatic architectures for travel that win against OTAs and aggregators in the queries that drive direct bookings.
/02
Geo-SEO
Local intent per destination
City pages, neighborhood guides and POI content operated for high-intent local queries with conversion paths.
/03
Bookings
Bookings attributed to direct channel
GA4 + booking engine + PMS integration so SEO reports direct bookings, RevPAR uplift and OTA substitution.
/04
AI
Cited in trip planning answers
GEO/AEO so ChatGPT, Gemini and Perplexity recommend your brand in 'best hotel in X', 'where to stay in Y', 'X day itinerary'.
Principles
How we operate inside a travel brand.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Do you work with hotels, OTAs, airlines and tourism boards?+
Yes — independent hotels, chains, OTAs, airlines, DMCs and tourism boards across LatAm, Spain and the US.
How do you compete with OTAs?+
Direct channel architecture, owned content depth, branded SERP defense and rate-parity-aware comparisons that win direct bookings.
Can you attribute bookings?+
Yes — GA4 + booking engine + PMS integration so reporting shows direct bookings, ADR, RevPAR uplift and OTA commission saved.
Multi-country?+
Yes — hreflang, per-currency variants, localized intent per market and seasonality calendars.
Let's drive direct bookings, not OTA dependence.
Programmatic, geo-SEO and AI presence operated as one direct-revenue channel.