/01
Maturity
You already have or are building in-house SEO
We're not replacing your team — we're upgrading it with senior judgment and execution capacity.
/01 · Embedded squad
An SEO squad embedded with your team — not an external supplier.
We sit in your weekly, share your dashboards and own a slice of your roadmap. The squad is senior end-to-end and integrates with marketing, product, growth and engineering as if we were one company.
Senior
Every seat
1 squad
Multidisciplinary
In-house
Rituals & tools
Long-term
Ownership model
Strategies designed for brands growing in organic
What it's for
When the embedded squad is the right fit.
You have an in-house team or you're building one, you want to keep ownership and you need a senior partner that operates with you — not for you.
/02
Integration
You need SEO connected to product and growth
Embedded means we attend the same standups, OKR reviews and growth weeklies as your team.
/03
Accountability
You want clear ownership of outcomes
Our squad takes ownership of measurable slices of the roadmap, not vague 'support' deliverables.
/04
Senior bar
You don't accept juniors learning on your account
Every seat in the squad is senior — strategy, technical, content, authority, GEO.
Principles
How the embedded squad operates.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Frequently asked
How clients ask about the embedded model
Don't see your question? Write to us directly.
What's the typical squad size?+
Between 2 and 6 seniors depending on your scope and pace. Always seniors — never a junior team led by one senior.
How long is the engagement?+
Designed for 12+ months. SEO compounds over quarters, not weeks — the embedded model is built around that reality.
Do you replace our in-house SEO?+
No. We upgrade them. We work alongside your in-house leader as senior peers, with clear ownership of measurable slices.
Can we move to full operation later?+
Yes. Many clients start embedded and shift to full operation when they decide SEO doesn't need a permanent in-house seat.
Let's design the squad for your team.
We map your roadmap, identify the missing senior seats and propose the right squad shape and cadence.