/01 · Embedded squad

An SEO squad embedded with your team — not an external supplier.

We sit in your weekly, share your dashboards and own a slice of your roadmap. The squad is senior end-to-end and integrates with marketing, product, growth and engineering as if we were one company.

Senior
Every seat
1 squad
Multidisciplinary
In-house
Rituals & tools
Long-term
Ownership model
What it's for

When the embedded squad is the right fit.

You have an in-house team or you're building one, you want to keep ownership and you need a senior partner that operates with you — not for you.

/01
Maturity

You already have or are building in-house SEO

We're not replacing your team — we're upgrading it with senior judgment and execution capacity.

/02
Integration

You need SEO connected to product and growth

Embedded means we attend the same standups, OKR reviews and growth weeklies as your team.

/03
Accountability

You want clear ownership of outcomes

Our squad takes ownership of measurable slices of the roadmap, not vague 'support' deliverables.

/04
Senior bar

You don't accept juniors learning on your account

Every seat in the squad is senior — strategy, technical, content, authority, GEO.

Principles

How the embedded squad operates.

/01

Your tools, your rituals

Slack, Linear, Notion, Figma — we work in your stack with your cadence, not a parallel one.

/02

One source of truth

One backlog, one dashboard, one weekly. SEO is part of your channel mix, not a separate report.

/03

Senior-only

Strategy, technical, content, authority and GEO all delivered by senior operators with industry depth.

/04

Knowledge transfer by default

We document everything we do so your team can take ownership when it makes sense.

/05

Long-term partnership

Designed for multi-year engagements, not three-month sprints that don't compound.

/06

Cross-functional reach

We work with marketing, product, growth, engineering and legal — wherever SEO needs a seat.

FAQ

How clients ask about the embedded model

Between 2 and 6 seniors depending on your scope and pace. Always seniors — never a junior team led by one senior.

Let's design the squad for your team.

We map your roadmap, identify the missing senior seats and propose the right squad shape and cadence.