/01
Coverage
Every SEO discipline under one roof
Strategy, technical, content, authority, programmatic, international, GEO, measurement — all senior, all aligned.
/02 · Full operation
We own the channel end-to-end. You see outcomes, not the machinery..
For companies that don't want or don't need a permanent in-house SEO team. We run strategy, content, technical, authority, GEO and reporting as one external operation — with senior judgment and senior execution.
End-to-end
All disciplines
Senior
Every layer
1 partner
One accountable team
Monthly
Board-ready reports
Strategies designed for brands growing in organic
What it's for
When full operation is the right fit.
You don't want to hire and manage an in-house SEO team. You want SEO done right, delivered as a service, with one accountable senior partner.
/02
Accountability
One partner accountable for the channel
No splitting between agency, freelancer and in-house. One team owns SEO end-to-end with revenue KPIs.
/03
AI
GEO/AEO is part of the operation
AI visibility isn't a separate vendor — it's baked into how we operate authority, content and structured data.
/04
Reporting
Board-ready reporting every month
Pipeline, revenue, CAC payback or GMV depending on your business — not impressions and rankings.
Principles
How full operation works.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
What's the right company profile for this?+
Companies that need SEO done well but don't want to build and manage an in-house team. Often Series B-D companies and mid-sized enterprises with a CMO but no head of SEO.
What's the typical engagement length?+
Multi-year. SEO compounds; full operation is designed around that compounding, not quarterly tactics.
Do you replace our existing agency?+
Yes, when we're the right fit. Or we coexist with specialists (content, technical) where it makes sense — we run the orchestra.
Can we add an in-house SEO later?+
Yes. We design the handover so an in-house lead can take ownership when the timing is right.
Let's run SEO as your owned channel.
We diagnose, design the roadmap and run it end-to-end — with one senior team and one accountable contact.