/01
Strategy
Roadmap review and challenge
We pressure-test the strategy, prioritization and resource allocation with a senior outside view.
/03 · Senior advisory
Senior strategic counsel for the leaders who already operate SEO.
For VP of Marketing, Head of SEO, CMOs and founders. We bring senior judgment, fresh perspective and unblock decisions — without replacing your team or taking over execution.
C-level
Direct access
Bi-weekly
Working sessions
Board-ready
Perspective
On-call
Crisis counsel
Strategies designed for brands growing in organic
What it's for
When senior advisory is the right fit.
You have an in-house team that operates well, but you need senior counsel to challenge the strategy, unblock decisions and bring board-ready perspective.
/02
Decisions
Unblock the calls that matter
Migrations, replatforming, international expansion, big architecture decisions — we sit in the room when the stakes are high.
/03
Outlook
GEO, AI and emerging surface counsel
Where the channel is going next: LLMs, AIO, AI commerce, social search. Senior perspective without the hype.
/04
Talent
Hiring, leveling and team design
Help your CMO design the in-house SEO function, define seniority bars and evaluate hires.
Principles
How senior advisory works.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Who is this for?+
VP of Marketing, Head of SEO, CMOs, founders and operators that already run SEO in-house and want senior counsel on top.
What's the typical cadence?+
Bi-weekly working sessions, async support in between, and on-call availability for high-stakes events.
Do you also execute if we need it?+
We can — through full operation or embedded squad — but advisory is its own product and never tied to upselling execution.
How long do engagements last?+
Usually 6-12 month cycles, often renewed multiple times as the channel evolves.
Let's bring senior judgment to your SEO leadership.
Roadmap review, decision unblocking and on-call counsel — without taking over your team's execution.