/01
Sprints
Two-week sprints, not monthly plans
Shorter loops, faster learning. Every sprint ships measurable outcomes — not just deliverables.
/04 · Sprint discipline
SEO operated as a delivery channel, not as a content calendar.
Two-week sprints with hypotheses, owners, measurable outcomes and weekly rituals. The same operating system underneath every engagement — embedded, full operation or advisory.
2-week
Sprint cadence
Hypotheses
Not tasks
Owners
One per outcome
Retro
Every sprint
Strategies designed for brands growing in organic
What it's for
Discipline is what makes SEO compound.
Most SEO work fails because it has no operating system. We bring one — the same one used by senior product and growth teams.
/02
Hypotheses
Hypotheses, not tickets
Each piece of work has an explicit hypothesis, target metric and decision rule. Failed hypotheses are useful too.
/03
Owners
One owner per outcome
No diffuse responsibility. Each sprint outcome has one accountable owner across our team and yours.
/04
Rituals
The five rituals that hold it together
Sprint planning, weekly working session, demo, retro and quarterly reset. Light enough to ship, strict enough to compound.
Principles
The operating system underneath every engagement.
Industries
Where this service moves the needle.
/01
E-commerce
Large catalogs, faceted nav and operation at scale.
See industry/02
B2B SaaS
Bottom of funnel, comparisons and product-led SEO.
See industry/03
Fintech
High-intent traffic in regulated categories.
See industry/04
Insurance
Quoters, comparators and brand SERP defense.
See industry/05
Banking & investment
Topical authority and brand SERP defense.
See industry/06
Manufacturing
Technical long-tail and B2B industrial capture.
See industry/07
Automotive
Stock, dealerships and multi-country local SEO.
See industry/08
Platforms & community
UGC and complex information architecture.
See industryCase studies
Real outcomes for senior-led teams.
Featured case
Education · EdTech
Online English learning EdTech
"From 9k to 2.4M organic sessions per year by combining editorial strategy and thematic architecture to capture the demand for online English learning."
Featured case · Education · EdTech
+2,122%
Organic traffic
200K+
visits / mo
-75%
CAC
$480K
savings / yr
Organic traffic, Base index 100
Marketplace · Retail sector
OrganicSector baseline
“We went from an SEO that reported rankings to an SEO that reports pipeline. Ana Fernández SEO didn't help us do more SEO, they helped us do a different kind of SEO.”
Marketing Manager · EdTech (NDA)
Fintech · Remittances
International transfers Fintech
"From zero to 1.8M annual organic visits in a category where users don't search for the category, but for brands and use cases."
Fintech · International transfers
1.8M
Organic visits / year
150K+
visits / mo
$204K
paid equivalent / yr
Healthcare
Digital health platform
"Organic search went from a secondary channel to the main source of acquisition, with over 80% of new acquisitions originating from organic assets."
Healthcare · Topical Authority
+80%
Acquisitions from organic
100%
specialties covered
3 stages
of the journey
Does this apply to advisory too?+
Yes — adapted. Advisory uses a lighter sprint cadence around strategic decisions instead of execution outcomes.
Can we use our existing tools?+
Yes. We work in your Linear, Jira, Asana, Notion or whatever your team already uses.
How is this different from Agile?+
It's Agile-flavored, but tuned for SEO realities (longer feedback loops, compounding outcomes, dependencies on content and engineering).
What if our team isn't disciplined yet?+
We bring the discipline. Most clients adopt parts of it across other channels after seeing it work for SEO.
Let's bring delivery discipline to your SEO channel.
Two-week sprints, clear hypotheses and one accountable owner per outcome — the operating system that makes SEO compound.