A real CTR curve measured across 25,895,044 impressions and 724,874 clicks from a panel of 18 properties with traffic in Chile. Google Search Console data, not third-party estimates or recycled 2019 averages.
Bars show CTR relative to position 1. The last column shows how much of the panel's impressions sit at that position.
| Position | Average CTR | Impressions | Clicks | Click share |
|---|---|---|---|---|
| #1 | 18.86% | 1,895,543 | 357,501 | 49.3% |
| #2 | 5.40% | 1,565,004 | 84,453 | 11.7% |
| #3 | 2.75% | 2,637,494 | 72,553 | 10.0% |
| #4 | 2.19% | 2,939,298 | 64,336 | 8.9% |
| #5 | 1.45% | 3,777,570 | 54,865 | 7.6% |
| #6 | 1.19% | 2,786,555 | 33,159 | 4.6% |
| #7 | 0.85% | 2,985,318 | 25,303 | 3.5% |
| #8 | 0.53% | 3,074,908 | 16,195 | 2.2% |
| #9 | 0.38% | 2,423,683 | 9,111 | 1.3% |
| #10 | 0.35% | 1,090,287 | 3,790 | 0.5% |
| #11 | 0.46% | 299,748 | 1,369 | 0.2% |
| #12 | 0.48% | 163,653 | 779 | 0.1% |
| #13 | 0.63% | 66,282 | 417 | 0.1% |
| #14 | 0.76% | 42,028 | 321 | 0.0% |
| #15 | 0.53% | 34,187 | 182 | 0.0% |
| #16 | 0.47% | 33,440 | 157 | 0.0% |
| #17 | 0.57% | 22,616 | 129 | 0.0% |
| #18 | 0.44% | 20,740 | 91 | 0.0% |
| #19 | 0.42% | 15,562 | 65 | 0.0% |
| #20 | 0.46% | 21,128 | 98 | 0.0% |
Click share: percentage of the panel's total clicks captured by that position. Positions 11 to 20 have much smaller samples, so their CTR is noisier.
You are welcome to use these figures in decks, reports or articles. All we ask is a linked citation.
Ana Fernández SEO (2026). Average Google CTR by position in Chile. Panel of 18 properties, 25,895,044 impressions, February 1, 2026 to August 10, 2026. https://www.anafernandezseo.com/en/benchmarks/ctr-by-position-chile
At a 18.86% CTR, the first position remains disproportionately valuable: it takes 49.3% of clicks from a fraction of the impressions. The gap between first and second is 13.46 CTR points.
From 18.86% at position 1 to 5.40% at position 2. From position 4 onwards CTR moves inside a narrow band, so going from 8 to 5 moves far less traffic than most SEO plans promise.
The top 3 averages 8.40% CTR and captures 71.0% of the panel's clicks. Positions 4 to 10, at 1.10%, generate impressions with very few clicks: that is brand visibility, not traffic.
If your business case assumes 30% for position 1, you are overestimating projected traffic by a wide margin. The 2026 SERP puts AI Overviews, ads and rich blocks above the first blue link, and the data shows it.
Positions 11 to 20 add up to a minimal share of the panel's clicks. They are useful for spotting near-wins, not for sustaining a channel. Every keyword sitting at 11-15 with real volume is an optimisation priority, not an achievement.
Same ranking, different title and snippet, different CTR. When a site's curve sits below this benchmark in the top 3, the cause is usually intent mismatch, weak titles or cannibalisation, not authority.
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In this panel, position 1 averages a 18.86% CTR in Chile, measured across 1,895,543 impressions between February 1, 2026 and August 10, 2026. That is well below the 27-30% quoted by classic studies, because the first organic result now shares the page with AI Overviews, ad blocks, maps and rich results.
Three reasons. First, the panel includes every query, not only branded or head terms, and the informational long tail pulls the average down. Second, the position reported by Search Console is the blue link, and in 2026 a large share of SERPs shows an AI answer above it. Third, the most-quoted studies use 2018-2021 data, when SERPs had far fewer elements above the first result.
Yes, and that is why we publish impressions and clicks alongside the percentage. For a conservative forecast use the weighted CTR of the range you care about: 8.40% for the top 3 and 1.10% for positions 4 to 10. Transactional and branded categories run above these numbers; purely informational ones run below.
We queried the Google Search Console API for every property in the panel with a Chile country filter, query dimension, final dataState and a February 1, 2026 to August 10, 2026 window. Each row was assigned to the nearest integer of its average position, and each position's CTR is total clicks divided by total impressions, not an average of averages.
Yes. It is free to use with a linked citation to this page. If you need device, intent or industry splits, get in touch and we will prepare them.
We cross your Search Console data with this panel and show you where you are losing clicks you have already earned in rankings.